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All Journal Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Zulkifli Rangkuti
Universitas Mitra Bangsa
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kompetensi, Komunikasi Interpersonal, dan Kualitas Pelayanan Kesehatan terhadap Kepuasan Pasien di Puskesmas Pembantu Lubang Buaya, Jakarta Timur Hermina Nurmalita Sari; Enjang Sudarman; Nurwulan Kusuma Devi; Zulkifli Rangkuti; Eddy Hermawan Hasudungan; bambang nurakhim
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5599

Abstract

The success of Puskesmas services is highly dependent on the quality of services provided, especially in an effort to meet patient expectations and satisfaction. This study is focused on exploring the relationship between the competence of medical personnel, interpersonal communication skills, and service quality with patient satisfaction levels at the Lubang Buaya Auxiliary Health Center, East Jakarta. Primary health services have a strategic role in maintaining public health, so understanding the determinants of patient satisfaction is crucial. This study uses a quantitative approach with a correlational design. A total of 100 respondents were selected through a total sampling technique, and data was collected using a questionnaire instrument that had been tested for validity and reliability. Data analysis was carried out using multiple linear regression, accompanied by a t-test, F test, and a determination coefficient to assess the strength and contribution of each variable to patient satisfaction. The results of the analysis showed that the three variables—competence of health workers, interpersonal communication, and quality of service—significantly affected patient satisfaction, both partially and simultaneously, with an adjusted R² value of 0.842. This figure indicates that about 84.2% of the variation in patient satisfaction can be explained by these three factors. These findings strengthen the evidence that increasing professional capacity, mastering effective communication skills, and improving service quality are the keys to the success of Puskesmas in building public trust and loyalty. The practical implication of this study is the need to develop a sustainable training program for health workers, including the development of technical competencies and soft skills. In addition, the internal policies of the Puskesmas must be directed at the formation of a service culture that is responsive, empathetic, and oriented to the needs of patients.
Pengaruh Harga Tindakan, Promosi, dan Lokasi Klinik Terhadap Keputusan Konsumen Memilih Klinik Sunat Surgero Tebet Jakarta Selatan Muhammad Iqbal; Zulkifli Rangkuti; Irawan R. D Budianto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6200

Abstract

This academic study aims to examine the impact of service pricing, promotion, and clinic location on customer decisions in choosing the Sunat Surgero Clinic in Tebet, South Jakarta. The basis of this research stems from the increasing competition among circumcision centers in metropolitan areas, which requires every healthcare provider to understand the key factors shaping customer decision-making. The study employs a quantitative approach through a survey of 100 participants, consisting of clients or their guardians who have previously used the clinic’s services. The research instrument utilized a five-point Likert scale questionnaire to measure respondents’ perceptions of the three examined factors. Data analysis was conducted using the Partial Least Squares (PLS) method through the SmartPLS 4 software to assess the relationships and effects among variables in the research framework. The findings reveal that all three independent variables—service price, promotion, and clinic location—have a positive and significant influence on customer decisions. The path coefficients indicate the influence of service price (β = 0.286; p = 0.025), promotion (β = 0.281; p = 0.032), and clinic location (β = 0.233; p = 0.030). These results suggest that pricing aligned with service quality, effective and engaging promotional efforts, and a strategic, easily accessible location are crucial determinants of consumers’ choice of circumcision clinic. The practical implications of this research provide valuable insights for the management of Sunat Surgero Clinic in formulating more effective marketing strategies through price optimization, strengthening digital promotion, and selecting appropriate clinic locations. Theoretically, this study contributes to the growing body of healthcare marketing literature by emphasizing the importance of price, promotion, and location factors in influencing consumer decision-making behavior.
The Effect of Human Resource Development and Work Efficiency on Employee Work Quality at PT. Surya Microsystem Cikarang Aditya Ichsan Nugroho; Sukiman Sukiman; Kemal Taufik; Zulkifli Rangkuti; Zaharudin Zaharudin; Harries Harries; Nurwulan Kusumadevi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 4 (2025): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i4.3044

Abstract

The objectives of this study are 1) to determine the influence of demographic factors (age) on the level of decision to purchase traditional foods, 2) to determine the influence of demographic factors (gender) on the level of decision to purchase traditional foods at Wage Market in Nganjuk, 3) to determine the influence of social factors (social class) on the level of decision to purchase traditional foods at Wage Market in Nganjuk, 4) to determine the effect of social factors (income level) on the level of decision to purchase traditional foods at the Wage Nganjuk market. The research method used was a quantitative approach. Data collection techniques were carried out by distributing questionnaires to buyers of traditional foods at the Wage Nganjuk market, using purposive sampling. The sample size was determined using the Lemeshow formula, which produced a minimum size of 96.04 respondents, then rounded up to 100 to anticipate incomplete data. Data analysis was performed using multiple linear regression using the SPSS program. The results showed that partially, the variables of age, gender, social class, and income level had a significant effect on purchasing decisions, with a significance value of < 0.05. Simultaneously, the four variables also had a significant effect with a significance value of 0.000. The Adjusted R Square value of 0.941 indicates that 94.1% of the variation in purchasing decisions can be explained by the independent variables in this study, while the remaining 5.9% is influenced by other factors outside the model.
Pengaruh Gaya Kepemimpinan Situasional dan Budaya Kerja Terhadap Kinerja Anggota Resimen II Pasukan Pelopor Korbrimob Polri Sovan Efendi; Zulkifli Rangkuti; Dudun Junaedi
JURNAL SYNTAX IMPERATIF : Jurnal Ilmu Sosial dan Pendidikan Vol. 7 No. 1 (2026): Jurnal Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/syntaximperatif.v7i1.1023

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh gaya kepemimpinan situasional dan budaya kerja terhadap kinerja Anggota Resimen II Pasukan Pelopor Korbrimob Polri, baik secara parsial maupun simultan. Penelitian ini menggunakan metode kuantitatif dengan pendektan deskriptif dan verifikatif. Sampel dalam penelitian ini adalah anggota Resimen II Pasukan Pelopor Korbrimob Polri sebanyak 50 orang. Teknik pengambilan sampel dilakukan dengan sampel acak sederhana, sedangkan data dikumpulkan melalui penyebaran kuesioner yang telah diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan regresi linier sederhana dan regresi berganda untuk mengetahui pengaruh antarvariabel. Hasil penelitian menunjukkan bahwa gaya kepemimpinan situasional berpengaruh signifikan terhadap kinerja anggota dengan kontribusi sebesar 64,7%. Budaya kerja juga berpengaruh signifikan terhadap kinerja dengan kontribusi sebesar 51,8%. Secara simultan, gaya kepemimpinan situasional dan budaya kerja memberikan pengaruh sebesar 76,7% terhadap kinerja Anggota Resimen II Pasukan Pelopor Korbrimob Polri, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Kesimpulan dari penelitian ini adalah bahwa semakin tepat penerapan gaya kepemimpinan situasional dan semakin baik budaya kerja yang diterapkan, maka semakin tinggi pula kinerja anggota yang dihasilkan
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen Cafe Uncle House Gemma Geochemistriana Sudaryat; Zulkifli Rangkuti; Widya Nengsih
JURNAL SYNTAX IMPERATIF : Jurnal Ilmu Sosial dan Pendidikan Vol. 7 No. 1 (2026): Jurnal Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/syntaximperatif.v7i1.1024

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen Cafe Uncle House. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada konsumen Cafe Uncle House sebagai sampel penelitian. Analisis data dilakukan dengan uji asumsi klasik, Uji validitas, Uji reliabilitas, regresi linear sederhana dan regresi berganda. Hasil penelitian menunjukkan bahwa Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen sebesar 55,7%; Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen sebesar 59%; dan Kualitas pelayanan dan kualitas produk secara simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen sebesar 72,3%. Temuan ini mempertegas bahwa semakin baik kualitas pelayanan dan kualitas produk yang diberikan, maka tingkat kepuasan konsumen Cafe Uncle House akan semakin meningkat. Dengan demikian, penelitian ini memberikan implikasi penting bagi pengelola untuk terus meningkatkan standar pelayanan serta memastikan kualitas produk yang konsisten guna menciptakan kepuasan dan loyalitas pelanggan
Co-Authors Aditya Ichsan Nugroho Bambang Nurakhim Devi, Nurwulan Kusuma Dudun Junaedi Eddy Hermawan Hasudungan Enjang Sudarman Gemma Geochemistriana Sudaryat Harries Harries Hermina Nurmalita Sari Irawan R. D Budianto Kemal Taufik Muhammad Iqbal Nurwulan Kusumadevi Sovan Efendi Sukiman Sukiman Widya Nengsih Zaharudin Zaharudin