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All Journal Interaksi : Jurnal Ilmu Komunikasi Alfuad: Jurnal Sosial Keagamaan
Andreas Ryan Sanjaya
Queensland University of Technology
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Communication Through e-WOM Strategy: Case Study in PT. Solusi Senyum Indonesia Zafirah Quroatun ‘Uyun; Fadhilah Annisa Rahma; Andreas Ryan Sanjaya
Alfuad: Jurnal Sosial Keagamaan Vol 8, No 2 (2024)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v8i2.13242

Abstract

Various promotional media are intensified to support the company profile (company image) in order to build reputation and trust in the target market/consumers. The company profile plays an important role in showing identity, by displaying the vision and mission and the products/services offered (Kris Nathan, 2016). The planned strategy must also be considered as well as possible so that it is effective and efficient. According to Henning (2004), E-WoM is a positive or negative review made based on potential, actual and trial results from consumers about a product/service via the internet. In this digital era, E-WoM is one of many marketing communication strategy options and greatly influences consumers' purchasing decisions. In its application some special ethics are required. Furthermore, this journal aims to examine the level of success of the e-WoM strategy and its impact on the company's image using observation methods with qualitative standards resulting from tagging social media platforms and e-commerce. It is hoped that professional communication practitioners within the company and the other will use this strategy as much as possible.
“MELAWAN KOTAK KOSONG”: ANALISIS MARKETING POLITIK ENAM PASANGAN CALON TUNGGAL PADA PILKADA 2020 DI JAWA TENGAH Andreas Ryan Sanjaya; Yohanes Thianika Budiarsa
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.115-134

Abstract

This study aims to understand the political marketing strategies implemented by campaign teams of single candidates in the contest of 2020 local election. Based on the literature review, there are only a few studies investigating the political marketing of single candidates in Indonesia’s local election. Given that, this study attempted to understand how the campaign teams of six electoral regencies in Central Java undertook their strategies to defeat the empty box. Data were collected by documenting the campaign materials uploaded on social media accounts that are officially registered to the General Election Commission (KPU). In addition, a series of interviews were administered to get data from several campaign team leaders. Afterward, the data analysis was done using the qualitative method. This study found that (1) the message formation process is very dependent on the characteristics of the prospective voters; 2) the campaign leader manages the cyber team to run campaigns through social media more effectively; 3) the campaign team integrates online and offline campaigns to build relationships with potential voters; and 4) the campaign team carries out a special strategy to deal with the power of the empty box movement.
Marketing Communication Through e-WOM Strategy: Case Study in PT. Solusi Senyum Indonesia Zafirah Quroatun ÔÇÿUyun; Fadhilah Annisa Rahma; Andreas Ryan Sanjaya
Alfuad: Jurnal Sosial Keagamaan Vol. 8 No. 2 (2024)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v8i2.13242

Abstract

Various promotional media are intensified to support the company profile (company image) in order to build reputation and trust in the target market/consumers. The company profile plays an important role in showing identity, by displaying the vision and mission and the products/services offered (Kris Nathan, 2016). The planned strategy must also be considered as well as possible so that it is effective and efficient. According to Henning (2004), E-WoM is a positive or negative review made based on potential, actual and trial results from consumers about a product/service via the internet. In this digital era, E-WoM is one of many marketing communication strategy options and greatly influences consumers' purchasing decisions. In its application some special ethics are required. Furthermore, this journal aims to examine the level of success of the e-WoM strategy and its impact on the company's image using observation methods with qualitative standards resulting from tagging social media platforms and e-commerce. It is hoped that professional communication practitioners within the company and the other will use this strategy as much as possible.
Co-Authors Fadhilah Annisa Rahma Yohanes Thianika Budiarsa Zafirah Quroatun 'Uyun Zafirah Quroatun ÔÇÿUyun