Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JEBD
Fannysia Theresa Juliarta Sijabat
Universitas Sumatera Utara
Economics, Econometrics & Finance Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengaruh Kepuasan Pelanggan Terhadap Repurchase Intention Pada Aplikasi Shopee (Studi Pada Mahasiswa S1 Pengguna Aplikasi Shopee Di Universitas Sumatera Utara) Fathur Ramadhan Siagian; Abdul Aziz Nst; Fannysia Theresa Juliarta Sijabat; Lydia Natalia Samosir; Siti Mawaddah; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

his study aims to analyze the influence of customer satisfaction on repurchase intention on the Shopee application, focusing on undergraduate students at the University of North Sumatra. The research method employed is quantitative method with simple linear regression analysis as the data analysis technique. The results indicate that the t- test shows a significance value of 0.00, which is smaller than the predetermined significance level (0.05). This rejects the null hypothesis (H0) stating that there is no influence between customer satisfaction and repurchase intention. It implies that customer satisfaction has a significant influence on repurchase intention on the Shopee application.The coefficient of determination (R²) obtained is 0.695, indicating that 69.5% of the variability in repurchase intention can be explained by the level of customer satisfaction. Simple linear regression analysis also reveals that customer satisfaction has a positive and significant influence on repurchase intention. Thus, the higher the customer satisfaction with the service and shopping experience on Shopee, the higher the likelihood they will make a repurchase..
Co-Authors Abdul Aziz Nst Afrila Mulyati Siregar Fathur Ramadhan Siagian Lydia Natalia Samosir Siregar, Onan Marakali Siti Mawaddah