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All Journal Majalah Ilmiah Warta Dharmawangsa JEBD
Afrila Mulyati Siregar
Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara, Indonesia
Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Engineering

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Nilai Co-Creation Dan Social Media Marketing Terhadap Peningkatan Customer Relationship (Studi Pada Hidden Place Medan) Altaka Raka Zapata Tito; Audyta Ramadhani Purba; Aurellia Putri; Larose Nikita Zienri; Teuku Muhammad Raihan Fahlevi; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Warta Dharmawangsa Vol 18, No 3 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v18i3.4747

Abstract

Analisis Pengaruh Kepuasan Pelanggan Terhadap Repurchase Intention Pada Aplikasi Shopee (Studi Pada Mahasiswa S1 Pengguna Aplikasi Shopee Di Universitas Sumatera Utara) Fathur Ramadhan Siagian; Abdul Aziz Nst; Fannysia Theresa Juliarta Sijabat; Lydia Natalia Samosir; Siti Mawaddah; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

his study aims to analyze the influence of customer satisfaction on repurchase intention on the Shopee application, focusing on undergraduate students at the University of North Sumatra. The research method employed is quantitative method with simple linear regression analysis as the data analysis technique. The results indicate that the t- test shows a significance value of 0.00, which is smaller than the predetermined significance level (0.05). This rejects the null hypothesis (H0) stating that there is no influence between customer satisfaction and repurchase intention. It implies that customer satisfaction has a significant influence on repurchase intention on the Shopee application.The coefficient of determination (R²) obtained is 0.695, indicating that 69.5% of the variability in repurchase intention can be explained by the level of customer satisfaction. Simple linear regression analysis also reveals that customer satisfaction has a positive and significant influence on repurchase intention. Thus, the higher the customer satisfaction with the service and shopping experience on Shopee, the higher the likelihood they will make a repurchase..
Pengaruh Employer Branding Terhadap Minat Melamar Kerja Di PT.Telekomunikasi Indonesia Kota Medan Yohannes Manao; Kevin Samuel Benammi Sembiring; Muhammad Daffa Aqila; Anggiat Faisal Butar Butar; Risky M Soleh; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the concept of employer branding and its impact on job application interest at PT Telkom Indonesia Regional Office I Sumatra. Employer branding is defined as a package of economic and psychological functions offered by a company according to the jobs provided, with the main goal of building a company's image that cares about the interests and needs of employees. Key aspects of employer branding include developing the company's value proposition, external recruitment, and employee engagement in organizational culture. Job application interest is the process of someone's interest in a job, starting from searching for information about job vacancies, selection, and decision-making to apply to a particular company. This study found that employer branding positively influences job application interest at PT Telkom, especially among millennials who are accustomed to technology and more responsive to job promotions through social media. These findings support previous research indicating that employer branding has a positive impact on job application interest. Future studies are recommended to continue monitoring changes in technology and market trends, as well as retesting to evaluate opinions and process adjustments that may be needed. Thus, this research provides an important contribution to understanding the importance of employer branding in attracting potential employees and retaining existing employees at PT Telkom Indonesia Regional Office I Sumatra.
Peran Value Co Creation dalam Consumer Engagement Pada Pengguna Shopee di Kota Medan Joyce Alicia; Maharani Aruan; Ririn Pradilla Surbakti; Yosefira Aurel Putri; Muhammad Aulia Rifki Nst; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Value co-creation is a concept where customers play an active role in creating value with the company. The role of Value Co-Creation in Consumer Engagement in companies like Shopee is very important. This research uses qualitative methods to explore how Shopee applies value co- creation in increasing consumer engagement. Through in-depth interviews and content analysis, it was found that active customer engagement in various company activities, such as gamification and product reviews, contributed significantly to increased customer satisfaction and loyalty. The research results show that customer participation in value creation not only increases satisfaction but also strengthens emotional attachment and trust in the brand. These findings emphasize the importance of value co-creation strategies in efforts to increase consumer engagement in the digital era.
Analisis Dampak Co-creation Experience Dalam Perkembangan Bisnis Pariwisata Kota Medan di Era Digital Saat Ini Andriani Safirah; Shella Angelika Gea; Hanna Banjarnahor; Yasser Muda Panjaitan; Yohannes Sinaga; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The field of tourism in Medan city is an interesting research object to study due to the influence of technology in the current digital era. In the midst of the development of information and communication technology, the role of co-creation experience has been found to be one of the important factors to increase the attractiveness of tourism in a region. This research aims to analyze the impact of Experience Co-creation in business tourism development in the current digital era. today's digital era. This research uses a qualitative method research method. Data collection techniques about business development in the current digital era, through online surveys, Google form or directly by giving questions to several customers and observing social media to collect information about digital business. The results of this study from 10 journals and 35 respondent obtained that there are impacts of co-creation experience in business development in the current digital era where businesses such as the tourism sector become businesses that are affected by Co-creation Experience. In addition, social media was also found to be an effective means of interaction with customers so as to create Co-creation Experience for existing human resources, such as tourists. such as travelers. Individual usage experience, product community brand, usage experience, and collective experience emphasize the importance of the brand strategy to engage social members to stimulate Co-creation Experience.
Peran Value Co Creation Dalam Meningkatkan Marketing Performance Pada Pengguna Shoppee Food Di Kota Medan Muhammad Balkis Venserjude; Alvin Pratama Wahyu; Felix Jemisa Surbakti; Muhammad Dwinov Fadhlulla; Adrian Ashari Jafar Lubis; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Value co-creation memainkan peran penting dalam meningkatkan kinerja pemasaran di kalangan pengguna Shopee Food di Medan. Penelitian ini bertujuan untuk mengeksplorasi bagaimana value co-creation berkontribusi pada kepuasan dan loyalitas pelanggan, yang pada akhirnya mendorong kinerja pemasaran. Dengan melibatkan pelanggan dalam proses penciptaan nilai, Shopee Food dapat lebih memahami kebutuhan dan preferensi mereka, yang mengarah pada peningkatan penawaran layanan dan pengalaman yang dipersonalisasi. Penelitian ini menggunakan pendekatan campuran, menggabungkan survei kuantitatif dan wawancara kualitatif untuk mengumpulkan data komprehensif dari pengguna Shopee Food di Medan. Temuan menunjukkan bahwa partisipasi aktif pelanggan dalam proses cocreation meningkatkan keterlibatan dan kepuasan mereka, yang pada gilirannya berdampak positif pada kinerja pemasaran. Studi ini menyoroti pentingnya value co-creation sebagai alat strategis bagi bisnis di pasar pengiriman makanan yang kompetitif, memberikan wawasan praktis untuk meningkatkan hubungan pelanggan dan mendorong kesuksesan bisnis.
Co-Authors Abdul Aziz Nst Adrian Ashari Jafar Lubis Altaka Raka Zapata Tito Alvin Pratama Wahyu Andriani Safirah Anggiat Faisal Butar Butar Audyta Ramadhani Purba Aurellia Putri Fannysia Theresa Juliarta Sijabat Fathur Ramadhan Siagian Felix Jemisa Surbakti Hanna Banjarnahor Joyce Alicia Kevin Samuel Benammi Sembiring Larose Nikita Zienri Lydia Natalia Samosir Maharani Aruan Muhammad Aulia Rifki Nst Muhammad Balkis Venserjude Muhammad Daffa Aqila Muhammad Dwinov Fadhlulla Ririn Pradilla Surbakti Risky M Soleh Shella Angelika Gea Siregar, Onan Marakali Siti Mawaddah Teuku Muhammad Raihan Fahlevi Yasser Muda Panjaitan Yohannes Manao Yohannes Sinaga Yosefira Aurel Putri