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All Journal Agrointek Buletin Poltanesa
Novi Purnama Sari
Jakarta State Polytechnic
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Journal : Buletin Poltanesa

 1 
Development of Toast Packaging Design Using Rough Set Theory (RST) Based on Kansei Engineering (KE) Lytta Yennia Putri; Novi Purnama Sari
Poltanesa Vol 26 No 2 (2025): December 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v26i2.3354

Abstract

The current toast packaging has not met customer satisfaction due to the use of inappropriate packaging materials and unattractive packaging design. Therefore, it is necessary to plan and develop packaging with Kansei Engineering (KE) that is able to translate consumer emotions. It is important to apply the use of elements that are in accordance with the concept. The method of determining the elements used is Rough Set Theory (RST). The result of the concept with the K-Means Genetic Algorithm method is “practical” while the elements produced by the RST method get a horizontal block shape with paper & polymer materials, window features, telescope locks, minimalist design, surface direct and images consisting of vector illustrations. The use of RST in this study proved to be optimal in realizing practical concepts, with supporting elements in the form of horizontal beams that have a support size value of 3 and a Laplace value of 0.887.
Conceptual Development of Oolong Tea Packaging Design through the Kansei Engineering Sari Zuhruf Putri Andriyani; Novi Purnama Sari
Poltanesa Vol 26 No 2 (2025): December 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v26i2.3388

Abstract

Oolong tea is one of the tea commodities that has a distinctive taste and high global market potential. However, in Indonesia, the appeal of Oolong tea is still low compared to black tea and green tea. This may be due to the lack of packaging that can represent the character of the product and the emotional preferences of consumers. This study aims to develop a packaging design concept for Oolong tea based on Kansei Engineering by translating aspects of functionality, usability, and pleasure. A total of 30 respondents were involved in this study to conduct interviews and surveys using video stimuli as well as digital and physical packaging. The results of this exploration were analyzed using the TF-IDF method, Hierarchical Agglomerative Clustering, and K-means Algorithm. The TF-IDF analysis yielded 25 Kansei words. These were then grouped using the HAC method into four main concepts: Exclusive, Modern, Practical, and Reusable. Based on the K-means Algorithm, the Exclusive concept had the highest silhouette value. This indicates consumer preference for packaging with a luxurious and elegant feel. Based on these analysis results, it is evident that the Kansei Engineering approach, supported by statistical methods, can generate more emotional and relevant packaging concepts that can serve as references in the domestic market.
Application of Kansei Engineering in the Development of Sambal Pecel Packaging Based on Consumer Preferences Ika Riswi Aprilia; Novi Purnama Sari
Poltanesa Vol 26 No 2 (2025): December 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v26i2.3391

Abstract

Indonesia has a wealth of culinary archipelago, one of which is Sambal Pecel. Sambal Pecel is now not only sold in traditional markets, but also available in modern markets. Behind the popularity of Sambal Pecel, there are a number of problems that need to be considered regarding the design and functionality of the packaging used today. These problems include unattractive packaging design, lack of ease of storage, packaging that is difficult to open and cannot be closed again. Packaging redesign is needed to overcome these problems by considering the emotional aspects of consumers. This study aims to design the packaging of chili sauce pecel in accordance with consumer preferences using the Kansei Engineering (KE) method. The method is supported by Hierarchical Agglomerative Clustering (HAC) and K-Means methods in determining design concepts and Genetic Algorithm (GA) to determine packaging design elements. Based on the results of HAC analysis with average linkage calculation, 3 concept clusters were obtained, namely “Simple”, “Modern” and “Reusable”. The results through K-Means analysis obtained the selected design concept, namely the “Reusable” concept which represents consumer preferences. Analysis using GA, obtained packaging design elements include material “Polyethylene”, shape “Rectangle Tub”, lid “Snap On & Pull-Tab Lid”, features “Hanger Hole”, volume “Medium”, design “Modern”, color “Natural” and print type “Sticker”.
Co-Authors Iffat Halimatus Sa’diyah Ika Riswi Aprilia Lytta Yennia Putri Muryeti Muryeti Sari Zuhruf Putri Andriyani Vita Anggraini Akkili