Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Buletin Poltanesa
Ika Riswi Aprilia
Jakarta State Polytechnic
Agriculture, Biological Sciences & Forestry Computer Science & IT Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Application of Kansei Engineering in the Development of Sambal Pecel Packaging Based on Consumer Preferences Ika Riswi Aprilia; Novi Purnama Sari
Poltanesa Vol 26 No 2 (2025): December 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v26i2.3391

Abstract

Indonesia has a wealth of culinary archipelago, one of which is Sambal Pecel. Sambal Pecel is now not only sold in traditional markets, but also available in modern markets. Behind the popularity of Sambal Pecel, there are a number of problems that need to be considered regarding the design and functionality of the packaging used today. These problems include unattractive packaging design, lack of ease of storage, packaging that is difficult to open and cannot be closed again. Packaging redesign is needed to overcome these problems by considering the emotional aspects of consumers. This study aims to design the packaging of chili sauce pecel in accordance with consumer preferences using the Kansei Engineering (KE) method. The method is supported by Hierarchical Agglomerative Clustering (HAC) and K-Means methods in determining design concepts and Genetic Algorithm (GA) to determine packaging design elements. Based on the results of HAC analysis with average linkage calculation, 3 concept clusters were obtained, namely “Simple”, “Modern” and “Reusable”. The results through K-Means analysis obtained the selected design concept, namely the “Reusable” concept which represents consumer preferences. Analysis using GA, obtained packaging design elements include material “Polyethylene”, shape “Rectangle Tub”, lid “Snap On & Pull-Tab Lid”, features “Hanger Hole”, volume “Medium”, design “Modern”, color “Natural” and print type “Sticker”.
Co-Authors Novi Purnama Sari