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All Journal International Journal of Business and Quality Research
Rahmayati Rahmayati
Fisheries Agribusiness Study Program, Business Department Pangkajene Islands State Agricultural Polytechnic
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Marketing Prospects of Omega-3 Thornless Milkfish Agribusiness Andi Rusdi Walinono; Rahmayati Rahmayati
International Journal of Business and Quality Research Vol. 1 No. 03 (2023): July - September, International Journal of Business and Quality Research
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i03.392

Abstract

Milkfish is a significant fish species in meeting fish consumption needs, with a production volume exceeding 158,321 tonnes in 1989. However, the presence of thorns limits its consumption in certain regions. To overcome this, a technique of processing spine-free milkfish has been developed through special treatment and cultivation in floating net cages along coastal concessions, showing promising market prospects in marine fisheries agribusiness. Compared to soft-boned milkfish products like presto milkfish, thornless Omega-3 milkfish demonstrates a 75% increase in added value, with a price increase from Rp 15,000/kg to Rp 27,500/kg, and processing costs of Rp 2,000/kg, resulting in a value increase of Rp 10,500/kg or 70%. This research aims to determine the supply and sales growth of spine-free Omega-3 milkfish and their impact on future profitability. The findings reveal that CV.Dinar Bali successfully meets the market demand for spine-free Omega-3 milkfish, with sales having a significant influence on profitability, indicating prospective opportunities for future development.
Co-Authors Andi Rusdi Walinono