International Journal of Business and Quality Research
Vol. 1 No. 03 (2023): July - September, International Journal of Business and Quality Research

Marketing Prospects of Omega-3 Thornless Milkfish Agribusiness

Andi Rusdi Walinono (Pangkajene Islands State Agricultural Polytechnic)
Rahmayati Rahmayati (Fisheries Agribusiness Study Program, Business Department Pangkajene Islands State Agricultural Polytechnic)



Article Info

Publish Date
20 Sep 2023

Abstract

Milkfish is a significant fish species in meeting fish consumption needs, with a production volume exceeding 158,321 tonnes in 1989. However, the presence of thorns limits its consumption in certain regions. To overcome this, a technique of processing spine-free milkfish has been developed through special treatment and cultivation in floating net cages along coastal concessions, showing promising market prospects in marine fisheries agribusiness. Compared to soft-boned milkfish products like presto milkfish, thornless Omega-3 milkfish demonstrates a 75% increase in added value, with a price increase from Rp 15,000/kg to Rp 27,500/kg, and processing costs of Rp 2,000/kg, resulting in a value increase of Rp 10,500/kg or 70%. This research aims to determine the supply and sales growth of spine-free Omega-3 milkfish and their impact on future profitability. The findings reveal that CV.Dinar Bali successfully meets the market demand for spine-free Omega-3 milkfish, with sales having a significant influence on profitability, indicating prospective opportunities for future development.

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Journal Info

Abbrev

IJBQR

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and ...