Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Business and Quality Research
Wiranda Nur Aisyah
Management Undergraduate Student Islamic University of Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Business Design And Business Implementation In Mo.Dessert Businesses Wiranda Nur Aisyah; Anas Hidayat
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.899

Abstract

The aim of writing this final assignment is to test the implementation of a business design for dessert box desserts with a focus on marketing through the Word of Mouth approach and marketing via social media. The aim of writing this final assignment is to develop an effective approach to increase brand awareness, consumer engagement and sales by maximizing effective production and marketing processes, as well as providing added value to products. The research results show that integrating Word of Mouth strategies, such as customer testimonials and personal recommendations, with social media marketing, such as creative campaigns and content sharing, can increase brand visibility and appeal. In addition, marketing strategies with loyalty card programs can stimulate repeat purchases, extend customer lifetime value, and strengthen the relationship between customers and brands.
Co-Authors Anas Hidayat