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This Author published in this journals
All Journal International Journal of Business and Quality Research
Anas Hidayat
Management Lecturer Islamic University of Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Design And Business Implementation In Mo.Dessert Businesses Wiranda Nur Aisyah; Anas Hidayat
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.899

Abstract

The aim of writing this final assignment is to test the implementation of a business design for dessert box desserts with a focus on marketing through the Word of Mouth approach and marketing via social media. The aim of writing this final assignment is to develop an effective approach to increase brand awareness, consumer engagement and sales by maximizing effective production and marketing processes, as well as providing added value to products. The research results show that integrating Word of Mouth strategies, such as customer testimonials and personal recommendations, with social media marketing, such as creative campaigns and content sharing, can increase brand visibility and appeal. In addition, marketing strategies with loyalty card programs can stimulate repeat purchases, extend customer lifetime value, and strengthen the relationship between customers and brands.
Improving Innovation And Differentiation At PT. Ayo Menebar Kebaikan In Developing New Quality Products Nashrul hafidz; Anas Hidayat
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.907

Abstract

This research aims to determine strategies for increasing innovation and product differentiation at PT. Ayo Menebar Kebaikan. A company operating in the chemical sector as well as raw materials for soap and perfume, in an effort to increase competitiveness in the market, and in facing challenges to create products that are innovative and different from competitors. This research uses a qualitative approach with information collection methods obtained through in-depth interviews with management and employees as well as analysis of company documents. The research results show that the combination of a strong innovation culture, collaboration between departments, and a consumer needs-oriented approach plays a key role in the success of new product development. This study provides insight into the importance of innovation and differentiation strategies in strengthening a company's position in the market and suggests practical steps that can be implemented by other companies wishing to achieve similar goals.
Implementation Of Marketing Strategies Using A Swot Analysis Approach To Increase Sales at Pt. Digital Tries Indonesia Gibran Safira Darumawan; Anas Hidayat
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.994

Abstract

Caused by the rapid development of technology, business competition in the current era of globalization is increasingly fierce and complex. Companies must consider both internal and external factors that affect them, and SWOT analysis is an important tool for doing so. This analysis allows companies to know their internal strengths and weaknesses, as well as external opportunities and threats, so that they can take appropriate strategic actions to stay competitive in the market. This research aims to see whether PT Tries Digital Indonesia's marketing strategy can increase sales by using SWOT analysis, which evaluates the company's strengths, weaknesses, opportunities, and threats. This research was conducted qualitatively and the data mainly came from observations or interviews. The results showed that PT Tries Digital Indonesia has strengths in terms of quality IT products and services, but faces challenges due to wider market penetration and increasingly fierce competition. To increase sales, the company must take advantage of market opportunities, improve internal weaknesses, and overcome external threats. It is hoped that this research will help PT Tries Digital Indonesia create an effective marketing strategy to increase sales..
Co-Authors Gibran Safira Darumawan Nashrul hafidz Wiranda Nur Aisyah