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All Journal International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research
Arman Hj. Ahmad
Department of Marketing, Universiti Kuala Lumpur Business School, MALAYSIA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Does Customer Perceived Value Sway Customer Satisfaction and Post Purchase Intentions? Evidence from Online Shopping in Malaysia Arman Hj. Ahmad; Yuvasreetharan Muregesu; Ridzuan Masri; Mohd Farid Shamsudin; Mohd Faizun Mohamad Yazid
International Journal of Economics, Business and Innovation Research Vol. 2 No. 01 (2023): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

This study aims to measure the impact of Customer Perceived Value (CPV) on Customer Satisfaction and Purchase Intentions in Online Shopping. Three main variables were studied in this paper, namely CPV, customer satisfaction, and online shopping purchase intentions. These variables are not new and have been used in numerous previous research; however, not all relationships were measured together, making this paper distinctive. This study will also provide value for future research done for the customers, merchants, and researchers. This is a quantitative study; thus, questionnaires were used as a means to collect data. Questionnaires were distributed among 500 target respondents among the gen Z, but only 380 were returns. The result revealed that CPV, customer satisfaction, and customer purchase intentions are interrelated. Results indicate that CPV has a positive effect on customer satisfaction and purchase intention. Overall, business needs to focus on developing the CPV and understanding customer expectations to inculcate positive customer post-purchase intentions. In addition, this paper can be used for future research and add value to the existing similar research around the globe and within Malaysia.
“Uncover” The Influence of Islamic Work Ethics on Employees’ Organizational Commitment Arman Hj. Ahmad; Sharifah Nur Syakirah Syed Hilal; Ridzuan Masri; Azizan Mohamed Isa; Nur Syairah Ani; Wan Sabri Wan Hussin
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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This research reviews and proposes a conceptual framework that could be useful for other researchers to investigate the influence of Islamic Work Ethics (IWE) on the Employees’ Organizational Commitment (EOC). In detail, this research conceptually proposes the framework to tests the possible relationship between three Islamic values which are Teamwork (T), Effort (E), and Honesty (H). Further investigation should be empirically conducted by using the quantitative data. It is suggested that future researchers to use SmartPLS to unlock all predictions as well as to get the overall model fitness of the framework. This research could enrich the literatures pertaining to IWE and the studies of EOC. Instead, it could benefit employers (organizations) as they could improve their employees’ job performances by improving the employees’ commitment to fulfilling their job and responsibilities. Besides, the organizations can apply and instill this IWE in the workplace to achieve the organizations’ goals and objectives. Furthermore, if the proposed framework proves to be reliable, the IWE could be beneficial to the economy as well because high organizational commitment leads to better productivity at work simultaneously encourage employees to be a better citizen of the organization and inspires them to perform better in their respective workplaces.
“Excavate” The Impact of Word of Mouth Towards the Intention to Purchase Mobile Phone Among Older Consumers Arman Hj. Ahmad; Izian Idris; Siti Suhana Alias; Ching Yen Wern; Adibah Zainualdin; Rafiatul Adlin Hj. Mohd. Ruslan; Diananda Fitri Pitari
International Journal of Business and Quality Research Vol. 3 No. 01 (2025): January - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i01.991

Abstract

Mobile phones in modern times are a ‘must have’ item in keeping up with the latest happenings. Internal and external influences can however impact consumers’ intention to purchase a mobile phone. This paper aims to investigate the impact of word of mouth (WOM) towards older consumers’ purchase intention for mobile phones. Literature indicated that older consumers are vulnerable to this sort of influence especially when they deemed the content of advertising messages originated from a credible source. Furthermore, emotional appeal messages are influential in the behavioural purchase intention of the older population compared to the younger population due to the limited time perceived by older consumers and their decreased cognitive abilities. Primary data in this study is collected by a self-administered questionnaire involving 180 respondents selected through the simple random sampling approach. The sample population was all pre-determined to be aged above 50 years old. Analyses of data collection were done using SPSS to test the proposed hypotheses. Findings from this study aid marketer with their marketing campaigns for mobile phones with an enhanced understanding of the older consumer segment which possesses higher disposable income and purchasing power.
Co-Authors Adibah Zainualdin Azizan Mohamed Isa Ching Yen Wern Diananda Fitri Pitari Izian Idris Mohd Faizun Mohamad Yazid Mohd Farid Shamsudin Nur Syairah Ani Rafiatul Adlin Hj. Mohd. Ruslan Ridzuan Masri Sharifah Nur Syakirah Syed Hilal Siti Suhana Alias Wan Sabri Wan Hussin Yuvasreetharan Muregesu