Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Economics, Business and Innovation Research
Azizah Azizah
Business Administration Department, Politeknik Negeri Semarang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role Of Digital Marketing And Ambidexterity Integrated Solution In Improving MSME Business Performance Endang Sulistiyani; Azizah Azizah; Isnaini Nurkhayati; Mohd Shamsuri Md Saad
International Journal of Economics, Business and Innovation Research Vol. 2 No. 03 (2023): May, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

The purpose of this study was to analyze several antecedent variables that influence MSME business performance and to determine the role of ambidexterity solutions in mediating the relationship between knowledge sharing and business performance. The population of this study is the owners of craft SMEs in Central Java. Samples were taken using purposive sampling method. Data were collected through questionnaires, and processed using Structural Equation Modeling analysis. Based on the results of the analysis, the five hypotheses that have been proposed show a significant positive effect. digital marketing and Ambidexterity integrated solutions are proven to play a role in mediating the relationship between knowledge sharing and business performance. The dominant influence between variables is shown from the relationship between knowledge sharing and digital marketing.
Several Antecedent Variables That Influence Entrepreneurial Intention Endang Sulistiyani; Azizah Azizah; Winarto Winarto; Isnaini Nurkhayati; Febrina Indrasari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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The purpose of this study was to analyze several antecedent variables, namely adversity quotient, family support and digital literacy in influencing entrepreneurial intention. The object of research is students majoring in Business Administration at Politeknik Negeri Semarang. The sample was taken using purposive sampling method. Respondents are students who have received entrepreneurship courses and conduct business activities. Data were collected using questionnaires, and processed using Structural Equation Modeling analysis. Based on the results of the analysis, the three hypotheses that have been proposed show two hypotheses proved to have a significant positive effect and one hypothesis is the relationship of family support has no effect on entrepreneurial intention. The dominant influence between variables is shown from the relationship between adversity quotient to entrepreneurial intention.
Co-Authors Endang Sulistiyani Febrina Indrasari Isnaini Nurkhayati Mohd Shamsuri Md Saad Winarto Winarto