Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Alivia Firda Halimatul Jannah
Program Studi Agribisnis, Fakultas Pertanian, UPN “Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
E-Marketplace Adoption of MSMEs Agro-Industry Fishery Products in Kalanganyar Village, Sidoarjo: a UTAUT Model Approach Alivia Firda Halimatul Jannah; Eko Nurhadi; Prasmita Dian Wijayati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the factors influencing the adoption of e-marketplace by fishery product agro-industry MSMEs in Kalanganyar Village using the UTAUT (Unified Theory of Acceptance and Use of Technology) model. The research method used is Structural Equation Modeling with a Partial Least Square (SEM-PLS) approach, involving observations and interviews with 50 MSMEs. The results showed that Effort Expectancy and Social Influence had a positive and significant effect on Behavioral Intention, while Performance Expectancy had no significant effect. Facilitating Conditions have a positive and significant effect on e-marketplace adoption, but Behavioral Intention has no significant effect on adoption. The R-Square value shows that the variables studied affect 31.4% of Behavioral Intention and 47% of adoption. The Predictive Relevance (Q²) value of 0.6364 indicates a fairly good model. This study emphasizes the importance of the availability of information, assistance, and training to improve the utilization of e-marketplaces by MSMEs, especially for housewives who have difficulty understanding technology.
Co-Authors Eko Nurhadi Prasmita Dian Wijayati