Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Muhammad Taufikurrahman
Faculty of Business and Economics, Islamic University of Indonesia.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementation Of Digital Marketing Strategies To Increase The Number Of Clients At PT. Rezeki Surya Intimakmur Muhammad Taufikurrahman; Albari Albari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the implementation of digital marketing strategies via Instagram by PT. Rezeki Surya Intimakmur, the research method used was in-depth interviews with three respondents who had professional backgrounds in the company. The research results show that the company has adopted various strategic steps, including market research, forming a special team, determining structured content, and adjusting the marketing timeline to optimize their presence on Instagram. These findings indicate that the digital marketing strategies implemented have increased brand visibility, engagement with audiences, and conversion of followers into potential clients, despite challenges in competition and production of quality content. The managerial implications of this research emphasize the importance of a deep understanding of target audience behavior and adaptation to digital technology to maintain a competitive advantage in the construction industry.
Co-Authors Albari Albari