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Journal : JKTP

Identifikasi Ulasan Wisatawan Daring untuk Meningkatkan Layanan Destinasi Wisata Ni Wayan Anggreni; I Made Artayasa; I Wayan Sukita
Jurnal Kajian dan Terapan Pariwisata Vol 5 No 2 (2025): Mei Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v5i2.99

Abstract

Tourism is a strategic sector in Indonesia's national development with significant contributions to the economy and cultural image of the nation. However, the quality of tourist destination services remains a major challenge, especially in facing the dynamics of digital tourist behavior that increasingly relies on online reviews as the main reference. This study aims to explore tourist perceptions of services and sustainability of tourist destinations in Indonesia through content analysis of digital reviews on Google Reviews. The approach used is descriptive qualitative with thematic analysis methods of domestic and foreign tourist reviews published between March and May 2025. The study focused on three leading destinations: Borobudur Temple, Nusa Penida, and Komodo National Park. The results of the study show that service aspects such as natural beauty and historical value are highly appreciated, while ticket prices, infrastructure, and waste management are often criticized. There are striking differences in perception between domestic and foreign tourists, especially regarding expectations of comfort, cultural values, and service standards. In addition, tourist reviews also express concern for sustainability issues, including environmental preservation and conservation ethics. The conclusion of this study emphasizes the importance of utilizing online reviews as strategic data for decision-making in managing more inclusive, adaptive, and sustainable tourist destinations
TANTANGAN DAN PELUANG MANAJEMEN PARIWISATA HIJAU: STUDI KASUS PADA SALAH SATU EKOWISATA DI BANGLI, TABANAN, DAN JEMBRANA PADA PROVINSI BALI Ni Wayan Anggreni; I Made Artayasa; I Wayan Sukita
Jurnal Kajian dan Terapan Pariwisata Vol 6 No 1 (2025): November Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v6i1.114

Abstract

This study explores the challenges and opportunities of green tourism management through case studies of several ecotourism destinations in Bali, namely Penglipuran Tourism Village, Wanasari Mangrove Ecotourism in Tuban, and Bali Barat National Park. Using a qualitative case study approach, data were collected through in-depth interviews, field observations, and document analysis. The findings reveal that the main challenges in implementing green tourism in Bali include low environmental awareness among communities and tourists, limited competent human resources, inadequate eco-friendly infrastructure, and inconsistent policies and supervision. Structural issues such as economic inequality, cultural commodification, and environmental degradation further complicate sustainable management efforts. Nevertheless, the study identifies several strategic opportunities for developing green tourism in Bali, including the growing global trend toward sustainable tourism, the strengthening of community-based tourism villages, the use of digital technology for promotion and environmental monitoring, and multi-stakeholder collaboration involving the government, local communities, academics, and private sectors. In addition, government policies aligned with the Sustainable Development Goals (SDGs) and green certification programs provide greater access to funding and international recognition for environmentally responsible tourism practices. Overall, this study concludes that the success of green tourism management in Bali depends on cross-sectoral commitment, local community capacity building, and consistent sustainable policy implementation. The findings are expected to serve as practical recommendations for local governments, tourism practitioners, and community stakeholders in developing competitive yet environmentally responsible tourism destinations.