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All Journal JSI (Jurnal sistem Informasi) Universitas Suryadarma BERNAS: Jurnal Pengabdian Kepada Masyarakat
Melita Nur Azizah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Dentistry Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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SOSIALISASI DIGITAL MARKETING: MENGEMBANGKAN INOVASI PRODUK SAMBAL IKAN TERI DI ERA DIGITAL Kiftian Hady Prasetya; Nur Adam Sesar; Niken Saputri -; Melita Nur Azizah; Muhammad Syahrul
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i2.8965

Abstract

Paradigma Bisnis dan Pemasaran di era yang semakin maju tentu saja akan ada perubahan yang signifikan pada bidang teknologi. Para pelaku usaha lokal mulai menggunakan platform online untuk untuk menjual barang, dan hal seperti ini juga mempengaruhi potensi UMKM yang ada di Desa, salah satunya terletak di Desa Api-Api, Penajam Paser Utara. Penelitian ini akan melihat bagaimana penerapan strategi pemasaran digital memengaruhi pertumbuhan dan keberlanjutan Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor desa. Studi ini akan menganalisis bagaimana penerapan strategi digital, termasuk penggunaan platform online seperti pasar dan media sosial, memengaruhi visibilitas, penjualan, dan perkembangan produk UMKM di lingkungan desa. Metode sosialisasi digital marketing kepada ibu-ibu dilakukan dengan mengadakan pertemuan khusus. Acara tersebut mengajarkan para ibu tentang pentingnya digital marketing untuk mengembangkan bisnis mereka dan bagaimana menggunakan berbagai platform digital untuk memasarkan produk. Hasilnya menunjukkan bahwa para ibu sangat tertarik untuk belajar lebih banyak tentang digital marketing.
Pemetaan Ketimpangan Capaian Pendidikan Antarprovinsi di Indonesia Menggunakan K-Means Clustering dengan Validasi Davies-Bouldin dan Silhouette Score Moh Ali Ridla; Naurah Nadhifah; Melita Nur Azizah
JSI (Jurnal Sistem Informasi) Universitas Suryadarma Vol. 13 No. 2 (2026): JSI (Jurnal sistem Informasi) Universitas Suryadarma
Publisher : Fakultas Ilmu Komputer dan Desain - Unsurya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/jsi.v13i2.2124

Abstract

The disparity in education quality between regions remains a real challenge in Indonesia, necessitating accurate regional mapping as a basis for targeted policymaking. This study aims to cluster 38 provinces in Indonesia based on educational achievement indicators to identify regions with extreme disparities. The method used is the K-Means Clustering algorithm with attribute selection and Z-Score-based data normalization stages executed using RapidMiner software. Validation of the optimal number of clusters was carried out using the Elbow Method approach and dual evaluation metrics, namely the Davies-Bouldin Index (DBI) and Silhouette Score. The results showed that the 3-cluster configuration was the most optimal, with the lowest DBI value (0.58) and the highest Silhouette Score (0.78). This clustering successfully identified two New Autonomous Regions (DOB) in Papua, namely the Papua Mountains Province and the Papua Central Province, which are included in the low (critical) education quality cluster with a very extreme gap in educational ability and illiteracy rates compared to other regions. In conclusion, the application of the K-Means algorithm based on comprehensive validation has proven effective in highlighting regional priorities, so that it can become an empirical basis for the government in its efforts to equalize educational facilities specifically in Indonesia.
Co-Authors Kiftian Hady Prasetya Moh Ali Ridla Muhammad Syahrul Naurah Nadhifah Niken Saputri - Nur Adam Sesar