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All Journal Jurnal Riset Bisnis dan Manajemen
Andri Tri Nugroho
Universitas Singaperbangsa Karawang
Economics, Econometrics & Finance

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PRICES AND TESTIMONIALS IN DECISIONS MAKING TO USE SERVICES Andri Tri Nugroho; Odang Kusmayadi
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 1 (2021): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3440

Abstract

This research aims to determine customer perceptions about prices, testimonials and service user decisions at PT. Kampung Marketerindo Berdaya. The population were about 218 with the sample of 118 customers by an accidental sampling technique. while the data analysis is path analysis. In general, the results of this research indicated that price is in the good category as well as testimonials and service user decisions. The results of T Test showed that the prices partially has a significant effect on decision making for using services. Morever, testimonals partially has a significant effect on the decision to use services and the result of F test showed that the prices and testimonials simultaneously have a significant effect on the decision making to use services.
Co-Authors Kusmayadi, Odang