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All Journal TEKMAPRO Journal of Industrial Engineering and Management
Ruri Acnes Beltasari
Program Studi Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Ponorogo, Ponorogo, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

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The Influnce Of Brand Equity Dimensions On Use E-Wallet DANA With E-Trust As Intervening Variable Ruri Acnes Beltasari; Adi Santoso; Hadi Sumarsono
Tekmapro Vol. 19 No. 2 (2024): TEKMAPRO
Publisher : Program Studi Teknik Industri Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/tekmapro.v19i2.433

Abstract

The use of non-cash payments is increasingly being used by users in carrying out transactions. The concept of e-wallet is to store money in cash and non-cash transactions. This article aims to understand the level of influence of Brand Awareness, Brand Association, Brand Loyalty, and Perceived Quality on Decisions to Use Digital Money with E-Trust as an Intervening Variable for DANA Application Users. The sampling method used the Simple Random Sampling technique for 125 respondents. Data collection uses a questionnaire and uses SMART-PLS 3.0. The results of this research show that Brand Awareness does not have a positive and significant influence on e-commerce but has a positive and significant influence on user decisions. Brand Association has a significant influence on the level of trust (E-trust) but does not have a positive and significant influence on user decisions. Perceived Quality has a positive and significant influence on the level of trust (e-tsrut) and has a positive and significant influence on user decisions. Brand Loyalty has a positive and significant influence on users' decisions in using the DANA e-wallet. E-commerce has a positive and significant influence on user decisions and mediates brand loyalty on user decisions on the DANA application. Keywords: Brand Awareness, Brand Association, Brand Loyalty, Perceived Quality of Use Decisions, E-Trus
Co-Authors Adi Santoso Hadi Sumarsono