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All Journal Jurnal Ilmiah Dan Karya Mahasiswa
Satiti Satiti
Universitas Trisakti Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

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Konsekuensi Environmental Concern dan Social Influence pada Skincare Ramah Lingkungan Satiti Satiti; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1279

Abstract

This study aims to analyze the influence of environemental concern dan social influence on purchase intention and willingness to pay for the purchase of eco-friendly skincare products. Sampling in this study used purposive sampling technique by selecting samples, which are individuals who have purchased eco-friendly skincare products in the past year. The research was conducted by distributing questionnaires online to obtain primary data. The validity test and reliability test were conducted to test the instrument for each indicator. The data analysis method used to test the hypothesis in this study is the Structural Equation Model (SEM).
Co-Authors Fatik Rahayu Robert Kristaung