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All Journal Jurnal Ilmiah Dan Karya Mahasiswa
Rasyifa Shaliha
Universitas Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

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Anteseden dari Consumers’ Csr Engagement on Social Media pada Restoran Cepat Saji Rasyifa Shaliha; Robert Kristaung; Fatik Rahayu
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1392

Abstract

This research was conducted to examine the influence of CSR associations and motivation based on need for social bonding on consumers' CSR engagement on social media. This research had 200 respondents who filled out a questionnaire distributed via social media. This research uses the Structural Equation Modeling (SEM) data analysis method. The results of the research conducted are: (1) There is a positive influence of CSR associations on motivation based on need for social bonding, (2) There is a positive influence of motivation based on need for social bonding on consumers' CSR engagement on social media.
Co-Authors Fatik Rahayu Robert Kristaung