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All Journal Jurnal Ilmiah Dan Karya Mahasiswa
Lutfiah Raihana Putri
Universitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

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Peran UMKM Sektor Pangan Dalam Meningkatkan Perekonomian Masyarakat Menengah Kebawah Kelurahan Kranji Bekasi Barat Lutfiah Raihana Putri; Martini Martini; Achmad Nur Hidayaht
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 3 (2024): JUNI: JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i3.1846

Abstract

The role of UMKM in helping the community's economy as food sector entrepreneurs has contributed income to their families to meet the needs of the family such as basic needs, education, further sales capital, and others. This study aims to determine the role of food sector UMKM in improving the economy of the lower middle class in Kranji Village and helping the family economy and to find out the reasons why the people of Kranji Village choose food sector UMKM. The method used in this research is the Qualitative-Descriptive method. This research data collection uses observation, interviews, and documentation. the results of the study found that: 1) The role of food sector UMKM in improving the economy of culinary families such as being able to meet daily needs, meet children's school fees. And sales capital for the next. 2) The reasons for the Kranji Village Community to choose UMKM are due to basic human needs, relatively small capital, wide product variety, relatively easy marketing, flexibility of time and opportunities for work.
Co-Authors Achmad Nur Hidayaht Martini Martini