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Edi Mulyadi
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ANALISIS STRATEGI PROMOSI DAN KEPUASAN ORANG TUA UNTUK MENINGKATKAN JUMLAH PESERA DIDIK DI MADRASAH IBTIDAIYAH DARUSSALAM KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN Auliani Oktavia; Dafyar Eliadi H; Edi Mulyadi
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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This study aims to analyse the promotional strategies implemented by Madrasah Ibtidaiyah Darussalam to boost parental interest and satisfaction, as well as to identify the supporting and inhibiting factors influencing parental satisfaction in choosing this madrasah for their children's education. The research focuses on analysing promotional strategies and the level of parental satisfaction regarding the increase in student enrolment at Madrasah Ibtidaiyah Darussalam in Natar District. A qualitative approach was employed, utilising data collection techniques such as in-depth interviews, observation, and documentation. Interviews were conducted with informants including the madrasah principal, teaching staff, parents, and stakeholders involved in the madrasah's educational policies. The collected data underwent thematic analysis to identify factors influencing promotional strategies and parental satisfaction, as well as the supporting and inhibiting factors affecting student enrolment growth. Data analysis involved thematic analysis and source triangulation to ensure data credibility, alongside a descriptive approach to illustrate the existing situation and the relationships between the variables under study. The results indicate that the promotional strategies implemented by Madrasah Ibtidaiyah Darussalam are effective in increasing parental interest through the use of social media, direct promotional activities (such as open houses and seminars), and the utilisation of testimonials from parents and alumni. Parental satisfaction with the madrasah's services is high, particularly regarding the quality of education—which prioritises both academics and character—effective communication between the madrasah and parents, and adequate facilities. Supporting factors contributing to the success of promotional strategies and parental satisfaction include educational quality, good communication, and supportive facilities. However, inhibiting factors exist, such as budget limitations for promotion and facilities, as well as parents' limited time to participate in madrasah activities. The findings demonstrate that the promotional strategies implemented by Madrasah Ibtidaiyah Darussalam are effective in boosting parental interest through social media, direct promotional events like open houses and seminars, and the use of testimonials from parents and alumni. Parental satisfaction with madrasa services is high, particularly regarding the quality of education—which prioritises both academics and character—effective communication between the madrasa and parents, and adequate facilities. Key factors contributing to the success of promotional strategies and parental satisfaction include educational quality, good communication, and supportive facilities. However, there are also inhibiting factors, such as limited budgets for promotion and facilities, as well as parents' limited time to participate in madrasa activities. Keywords: Promotional Strategy, Parental Satisfaction, Educational Quality, Madrasa Facilities.
HUBUNGAN PELATIHAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA MELALUI KOMPETENSI SEBAGAI VARIABEL INTERVENING STUDI KASUS PEGAWAI KECAMATAN PINANG Arina Urfani; Edi Mulyadi; Dafyar Eliadi H
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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This study aims to examine the relationships of training and the work environment with employee competence and work productivity—both individually and simultaneously—as well as the role of competence as an intervening variable. A quantitative method was employed, utilising the entire population of 60 employees from the Pinang District, Tangerang City, as a saturated sample. Data were collected via questionnaires and analysed using SmartPLS software. The results indicate that training, when considered in isolation, does not have a significant relationship with either employee productivity or competence. Conversely, the work environment was found to have a positive and significant relationship with both. Competence also demonstrated a significant relationship with work productivity. Simultaneous analysis revealed that training and the work environment collectively influence competence and productivity. However, while competence significantly mediates the relationship between the work environment and productivity, it does not significantly mediate the relationship between training and productivity. These findings highlight the importance of creating a conducive work environment and aligning training with actual operational needs to positively impact competence development and enhance employee productivity. Keywords: Training, Work Environment, Competence, Productivity, SmartPLS, Pinang District.
STRATEGI KEPALA SEKOLAH DALAM MENINGKATKAN PROFESIONALISME GURU DI SMK PERTIWI CIBUNGBULANG BOGOR Dendra Lirayana; Dafyar Eliadi H; Edi Mulyadi
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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The success of educators in enhancing their professionalism while carrying out their duties is largely determined by the principal's strategies. As a leader, the principal must be capable of guiding and supervising educators to foster their professional growth; therefore, the principal must possess specific strategies to enhance educator professionalism. With such strategies in place, educators will demonstrate professionalism in their teaching and learning activities at the school. The objectives of this study are (1) to identify and analyse the principal's strategies for enhancing educator professionalism; (2) to identify and analyse the implications of these strategies; and (3) to identify and analyse the supporting and inhibiting factors regarding the principal's strategies for enhancing teacher professionalism at SMK Pertiwi Cibungbulang, Bogor. This study employs a qualitative approach, specifically descriptive qualitative research. Data analysis follows the framework of Miles, Huberman, and Saldana, involving data collection, data condensation, data display, and conclusion drawing. The study results indicate that: (1) The principal's strategies for enhancing teacher professionalism at SMK Pertiwi Cibungbulang, Bogor, involve formal measures—such as education and training, workshops, seminars, supervision, meetings, and opportunities for further study—and informal measures, such as fostering self-motivation and discipline, implementing reward and punishment systems, and utilising the principal's managerial capabilities to influence educator performance. (2) The implications of the principal's leadership strategies at SMK Pertiwi Cibungbulang Bogor are evident in both outputs and outcomes. The outputs include educators applying the knowledge gained during training and an increase in student achievement across both academic and non-academic fields. Regarding outcomes, the school community demonstrates a high level of responsibility and care, while the school achieves good accreditation status and maximises its resource utilisation. (3) Factors supporting the enhancement of educator professionalism at SMK Pertiwi Cibungbulang Bogor include the educators' high level of education—which facilitates professional growth—as well as their personal qualities, dedication, strong teaching abilities, high level of discipline, and the availability of adequate facilities and infrastructure. Keywords: strategy, school principal, teacher professionalism.
PENGARUH IMPLEMENTASI KEBIJAKAN KEPENDUDUKAN DAN KOMPETENSI PEGAWAI TERHADAP KEPUASAN MASYARAKAT DALAM PEMBUATAN KTP ELEKTRONIK DENGAN KUALITAS PELAYANAN MASYARAKAT SEBAGAI VARIABEL INTERVENING Muliadi; Edi Mulyadi; Dafyar Eliadi H
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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"The Influence of Population Policy Implementation and Employee Competence on Public Satisfaction Regarding Electronic ID Card (e-KTP) Issuance, with Public Service Quality as an Intervening Variable: A Study at the Population and Civil Registration Agency (Dukcapil) of East Lombok Regency." This thesis research aims to determine the extent to which policy implementation and service quality influence the satisfaction of e-KTP applicants at the Population and Civil Registration Agency (Dukcapil) of East Lombok Regency. The hypothesis tested is that the combined influence of population policy implementation and service quality on applicant satisfaction is determined by dimensions such as uncomplicated procedures, simple requirements, and service that meets public expectations. The study employs a survey method within an associative paradigm—research designed to test hypotheses regarding causal relationships between the variables under study. The population consists of e-KTP applicants at the agency, averaging approximately 100 applicants per month. A "saturated sampling" technique was used, resulting in a sample size of 80 applicants. The findings indicate that the combined influence of policy implementation and service quality on applicant satisfaction is determined by the aforementioned dimensions (uncomplicated procedures, simple requirements, and service meeting public expectations), alongside other factors. The strength of the relationship between these variables is positive but moderate. Keywords: policy implementation, population policy implementation, service quality, applicant satisfaction, employee competence.
ANALISIS PENERAPAN MANAJEMEN STRATEGI PADA RAUDLATUL ATHFAL DALAM MENINGKATKAN KUALITAS PENDIDIDKAN DI RA NAHDLATUL ULAMA KAPLONGAN Nur Azizah; Dafyar Eliadi H; Edi Mulyadi
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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Education is a fundamental pillar of societal and national development. High-quality education is key to fostering a generation that is intelligent, creative, and possesses strong character. At the early childhood level, educational institutions such as *Raudlatul Athfal* (RA) play a crucial role in laying the foundation for early childhood education. This study aims to analyse the strategic management implemented by the head of RA Nahdlatul Ulama Kaplongan to enhance educational quality. The research focuses on strategy formulation, implementation, challenges and solutions, and strategy effectiveness. A descriptive qualitative approach was employed, involving the RA head, teachers, supervisors, and parents as subjects. Data were collected through interviews, observation, and documentation and subsequently analysed using data reduction, data display, and conclusion drawing. The results indicate that the RA head plays an active role in formulating the vision, mission, and innovative learning programmes by involving teachers and stakeholders. Strategies are implemented through organisation, supervision, and continuous evaluation. Key challenges—such as limitations in human resources, facilities, and parental participation—are addressed through teacher training, facility optimisation, and strengthened communication with parents. The implemented strategies have proven effective in enhancing teacher competence, student engagement, and parental satisfaction. Thus, the strategic management practices of the RA head contribute significantly to improving the quality of early childhood education. Keywords: Strategic Management, Educational Quality, *Raudlatul Athfal*.
PENERAPAN STRATEGI KONSEKUENSI LOGIS DALAM MENGATASI PENYIMPANGAN YANG DILAKUKAN SANTRI DI PONDOK PESANTREN MODERN AL-MA’ARIF BILAE Syahruddin; Edi Mulyadi; Dafyar Eliadi H
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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Abstract Character education in Islamic boarding schools (*pondok pesantren*) serves as a crucial pillar in shaping a generation characterised by noble morals, integrity, and responsibility. However, the reality on the ground reveals that deviant behaviour among students (*santri*) persists despite the strict enforcement of rules. Repressive disciplinary approaches are considered ineffective in fostering internal awareness and a sense of responsibility. This study aims to examine the implementation of a "logical consequences" strategy to address student behavioural misconduct at the Al-Ma’arif Bilae Modern Islamic Boarding School. It covers the types of misconduct, the planning and execution of the strategy, and its impact on behavioural change and character formation. The study employs a qualitative method using a case study approach. Data were collected through in-depth interviews, participant observation, and document analysis, involving key informants such as the school leadership, supervisors (*pengasuh*), and students. Data analysis was conducted through the stages of data reduction, data display, and conclusion drawing. The results indicate that student misconduct is classified into minor (e.g., arriving late for congregational prayer), moderate (skipping study sessions), and severe (fighting, smoking, or violating religious norms) categories. The logical consequences strategy is designed based on the boarding school's values, the severity of the violation, and the objectives of guidance, adhering to principles of relatedness, fairness, respect, and consistency. Implementation involves educational actions directly linked to the violation—carried out without anger and accompanied by reflective communication. This strategy has positively impacted discipline, personal responsibility, moral awareness, and the harmony of relationships between students and supervisors. Furthermore, an educational guidance culture is beginning to replace the practice of physical punishment. This research contributes to the development of a logical-consequences-based character guidance model relevant to modern Islamic boarding schools. Keywords: Logical Consequences, Character Guidance, Student Behaviour, Islamic Boarding School.
Co-Authors Arina Urfani Auliani Oktavia Dafyar Eliadi H Dendra Lirayana Muliadi Nur Azizah Syahruddin