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Branding Through Interior Design: Exploring Theory, and Interpretation R Mekar Liza Ramadhina; Susy Budi Astuti
RUAS Vol. 22 No. 2 (2024)
Publisher : Departemen Arsitektur Fakultas Teknik Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ruas.2024.022.02.5

Abstract

The theory of interior branding is a concept proposed by Kim Kuhteubl (2016) in her book "Branding + Interior Design: Visibility and Business Strategy for Interior Designers". The theory of interior branding explores the role of interior design in reinforcing brand identity and customer loyalty. Discussion regarding this theory can be found in journals/articles that examine the implementation of interior branding in various commercial spaces. Among these discussions are explanations concerning the aspects that contribute to interior branding, such as vision, story, and energy. However, in-depth explanations regarding the meaning of these aspects in forming interior branding are still limited. This limitation poses a risk of generating multiple interpretations of the theory of interior branding. Nevertheless, these aspects can be further elucidated by referencing fundamental theories of interior design. This journal aims to complement the explanations of each aspect that shapes interior branding. A more comprehensive explanation can provide a deeper understanding. The research method employed is a literature review method related to each relevant keyword. The literature review sources are limited to the fields of interior design and architecture to ensure relevance and alignment with the context of the research.
ADAPTASI KARAKTERISTIK GENERASI ALPHA TERHADAP DESAIN INTERIOR LINGKUNGAN BELAJAR PAUD: TINJAUAN LITERATUR Divania Koesoema Putri; Susy Budi Astuti
JIP: Jurnal Ilmu Pendidikan Vol. 3 No. 2 (2025): Februari
Publisher : CV. Adiba Aisha Amira

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Abstract

Generation Alpha is the first generation to grow up completely in the digital era, with unique characteristics that are significantly influenced by technology in aspects of their learning and social interactions. This research aims to explore the application of Person-Environment Fit (PE Fit) theory in designing early childhood education interiors, in order to create a learning environment that suits the needs of Generation Alpha. This study was carried out using a literature review method, which analyzed literature about the characteristics of the Alpha Generation, PE Fit theory, as well as supporting interior design elements. Research findings show that interior design that is flexible, technology-based, and supports sensory stimulation can increase children's engagement, motivation, and social-emotional development. This research highlights the importance of applying the PE Fit theory to create an optimal learning experience for Generation Alpha, even though there are several obstacles, such as limited funding, gaps in access to technology, and training needs for teaching staff.
Kajian Literatur Fleksibilitas Ruang dalam Bangunan Publik untuk Mendukung Pendidikan Anak Usia Dini Satriansyah Akhlaqul Karima; Firman Hawari; Susy Budi Astuti
SARGA: Journal of Architecture and Urbanism Vol. 19 No. 2 (2025): July 2025
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/v19i2.2747

Abstract

Perkembangan anak usia dini merupakan fase penting dalam pembentukan dasar kemampuan kognitif, sosial, dan emosional manusia, terutama pada usia 3-4 tahun yang dikenal sebagai masa golden age. Lingkungan belajar yang mendukung menjadi elemen penting dalam membantu anak mengembangkan potensi secara optimal. Banyak lembaga Pendidikan Anak Usia Dini (PAUD) memanfaatkan bangunan publik sebagai tempat pembelajaran, yang sering kali juga digunakan untuk berbagai fungsi lainnya. Bangunan publik yang bersifat multifungsi ini menghadirkan tantangan, terutama dalam hal adaptasi fungsi untuk memenuhi kebutuhan pendidikan tanpa mengganggu fungsi lainnya. Konsep fleksibilitas ruang menjadi solusi utama dalam menghadapi tantangan tersebut, melalui desain yang adaptif dan mampu mengakomodasi beragam aktivitas secara harmonis. Pendekatan literature review penelitian ini akan menganalisis berbagai studi kasus pemanfaatan bangunan publik untuk pendidikan PAUD. Temuan menunjukkan bahwa fleksibilitas ruang tidak hanya meningkatkan efisiensi penggunaan ruang, tetapi juga berkontribusi pada kolaborasi sosial dan pengembangan desain ruang publik yang lebih inklusif dan berkelanjutan. Kajian ini memberikan kontribusi signifikan dalam pengembangan konsep ruang multifungsi untuk mendukung pendidikan dan kebutuhan masyarakat secara bersamaan.