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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Harry A. P. Sitaniapessy
Politeknik Negeri Ambon, Maluku, Indonesia
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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Small Business Performance Drivers; Market Orientation and Business Capabilities Perspectives Helman Fachri; Joko Rizkie Widokarti; Harry A. P. Sitaniapessy
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i1.p610-625

Abstract

This research, focusing on Sambas Regency, investigates how Market Orientation and Business Capabilities influence small business performance in the West Kalimantan - Sarawak border area. Through a survey of 50 small business owners operating via the Aruk Border Post, the study found that both Market Orientation and Business Capabilities significantly impact business performance. Market orientation, requiring significant resources and focus, business capabilities, and support for performance improvement are crucial factors. The study recommends prioritizing innovation and adaptation to market needs, enhancing collaboration and resource optimization, and utilizing cross-border cooperation and digital technology for broader market access to develop business strategies sustainably.
Co-Authors Helman Fachri Joko Rizkie Widokarti