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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU)
Lukiyana
Universitas 17 Agustus 1945 Jakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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THE INFLUENCE OF INNOVATION, PROMOTION, AND COMPETITIVE ADVANTAGE ON CONSUMER LOYALTY MODERATED BY CONSUMER SATISFACTION AT PT FEDERAL INTERNATIONAL FINANCE Citra Ayu Lestari; Imam Suryono; Lukiyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

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Abstract

The financing industry in Indonesia is becoming increasingly competitive, requiring finance companies to strengthen customer loyalty through effective business strategies. This study aims to analyze the effects of innovation, promotion, and competitive advantage on consumer loyalty, with consumer satisfaction as a moderating variable at PT Federal International Finance (FIF). A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through questionnaires distributed to 171 consumers selected using purposive sampling. The findings indicate that promotion and consumer satisfaction have a positive and significant effect on consumer loyalty, whereas innovation and competitive advantage do not significantly influence loyalty. Furthermore, consumer satisfaction negatively moderates the relationship between innovation and consumer loyalty, positively moderates the relationship between competitive advantage and consumer loyalty, but does not moderate the relationship between promotion and consumer loyalty. The novelty of this study lies in integrating innovation, promotion, and competitive advantage simultaneously while positioning consumer satisfaction as a moderating variable to provide a more comprehensive understanding of consumer loyalty in the financing industry.
UKM Produk Inovasi Bakso Lele Untuk Peningkatan Kesejahteraan Usaha Mikro Fauziah Yanis; Lukiyana; Rahmi Darnis; Sheila Silvia Permatasari
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2024): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

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Abstract

Kehadiran UKM merupakan dasar bagi pertumbuhan banyak negara di dunia, termasuk Indonesia. Dalam sepuluh tahun terakhir ini, kehadiran UKM di indonesia meningkat dengan pesat. Usaha Mikro , kecil dan Menengah (UMKM) tumbuh subur di sejumlah daerah. Ini terlihat dari data yang dilaporkan oleh Kementerian Koperasi dan Usaha Kecil dan Menengah (Kemenkop UKM), total UMKM di Indonesia tembus 8,71 juta unit usaha pada 2022. Kegiatan Pemberdayaan Kemitraan Masyarakat dalam peningkatan kesejahteraan usaha mikro bakso lele merupakan kegiatan yang mendukung UKM dalam meningkatkan perekonomian industri rumah tangga. Tujuan program Kemitraan masyarakat adalah untuk pelatihan produk olahan lele agar memiliki daya jual yang bernilai. Program pengabdian masyarakat dilakukan melalui bimbingan teknis dan pelatihan secara langsung pada mitra UKM bakso lele. Hasil luaran yang ditargetkan pengabdian masyarakat adalah terciptanya produk makanan unggulan berbasis lele dan meningkatnya perekonomian mitra Ditulis dalam bahasa Inggris yang berisi uraian tentang maksud pengembangan masyarakat, metode yang digunakan, dan hasil pengembangan masyarakat.
Co-Authors Citra Ayu Lestari Fauziah Fauziah Imam Suryono Permatasari, Sheila Silvia Rahmi Darnis