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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi
Muliyani
Sekolah Tinggi Ilmu Manajemen SUKMA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Social Media Marketing, Consumptive Behaviour, and Financial Self-Control on the Financial Well-being of Students in Medan City Ahmad Albar Tanjung; Nurhayati; Muliyani
Jurnal Manajemen Vol. 17 No. 1 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i1.21636

Abstract

University students represent the younger generation who will become the pillars of national development in the future. Financial well-being is a crucial aspect of student development, reflecting their ability to manage finances responsibly and prepare for long-term financial stability. This study aims to analysed the influence of social media marketing, consumptive behaviour, and financial self-control on the financial well-being of university students in Medan, Indonesia. Utilizing a quantitative research design, Sampling in this study was conducted using purposive sampling. primary data were collected through questionnaires distributed to 100 students from various universities in Medan. Data analysis was conducted using the Structural Equation Modelling Partial Least Squares (SEM-PLS) method with the Smart-PLS application. The results show that social media marketing has a negative and significant effect on financial well-being, as does consumptive behaviour. In contrast, financial self-control has a positive and significant impact on financial well-being. These findings highlight the essential role of financial self-control in promoting student financial well-being and reducing the negative effects of social media marketing and consumptive tendencies.
Pengaruh Karakter Risiko,Manajemen Risiko dan Media Sosial Terhadap Keputusan Investasi di Reksa Dana Riska Rut Juliana Hutagalung; Muliyani
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.598

Abstract

Tujuan studi ini untuk menguji dampak manajemen risiko, karakter risiko, serta media sosial terhadap keputusan investasi di reksa dana oleh pegawai Hotel se-Ascott Batam, mengingat masih langkanya studi empiris yang menggabungkan ketiga faktor tersebut secara bersamaan pada kelompok pekerja perhotelan. Pendekatan kuantitatif lewat metode survei diterapkan dalam riset ini dengan melibatkan 105 orang sampel yang terdiri atas pegawai tetap maupun kontrak yang sudah bekerja sekurang-kurangnya satu tahun di Hotel se-Ascott Batam melalui teknik purposive sampling. Pengumpulan informasi dilakukan memakai kuesioner, sementara pengujian hipotesis memanfaatkan analisis regresi linear berganda dibantu program SPSS. Berdasarkan temuan, variabel karakter risiko memberikan pengaruh yang positif serta signifikan pada keputusan investasi reksa dana, begitu pula dengan manajemen risiko yang turut berdampak positif dan signifikan. Pengaruh paling kuat ditunjukkan oleh variabel media sosial yang memiliki koefisien regresi tertinggi. Pengujian simultan membuktikan bahwa ketiga faktor tersebut secara bersama-sama memberikan pengaruh positif serta signifikan terhadap keputusan investasi dengan nilai koefisien determinasi mencapai 0,469, yang berarti aspek internal berupa karakter risiko dan manajemen risiko bersama aspek eksternal berupa media sosial memegang peranan krusial dalam membentuk keputusan investasi para pegawai Hotel se-Ascott di Batam.
Co-Authors Ahmad Albar Tanjung Nurhayati Nurhayati Riska Rut Juliana Hutagalung