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THE IMPACT OF PEKANBARU COFFEE SHOP STRATEGY ON PURCHASE DECISIONS Ermansyah; Rimet; Mulia Sosiady
Jotika Journal In Management and Entrepreneurship Vol. 4 No. 1 (2024): Agustus
Publisher : Jotika English and Education Center

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Abstract

Purchase Decision is the final decision of the consumer to buy or not a good or service by comparing many considerations. When making a purchase decision, there are often several choices between two or more alternatives. The purpose of this study is to analyze the impact of Electronic Word Of Mouth, Sevicescape, Price Percepcion on Purchase Decision on Coffee Shop in Pekanbaru. The population in this study is 100 people using purposive sampling method. Based on the results of this study, it shows that Electronic Word Of Mouth, Sevicescape, Price Percepcion have an influence on Purchase Decision both partially and simultaneously. The results of the Determination Coefficient (R2) showed that the magnitude of the influence of both free variables together on the bound variable was 54.7%, while the remaining 45.3% were other variables not studied in this study.
PUBLIC SPEAKING BAGI REMAJA MASJID KELURAHAN TUAHMADANI KECAMATAN TUAH MADANI KOTA PEKANBARU Afrinaldy Rustam; Mahyarni; Mahmuzar; Afrizal; Fahrurozi; Henni Indrayani; Astuti; Meflinda; Zulhaida; Meri Sandora; Ilham Chnadra Putra; Febru Dekmi Yeti; Rimet
Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat Vol. 1 No. 2 (2023): Agustus 2023 Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
Publisher : Yayasan Wayan Marwan Pulungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69745/hawajppm.v1i2.26

Abstract

This community service aims to improve public speaking skills for mosque youth in the Tuahmadani Village, Tuah Madani District, Pekanbaru City. Public speaking is an important skill for teenagers, because it can help them convey ideas, communicate effectively, and build self-confidence. The method used in this service is an intensive training approach. The service team will work with mosque administrators and young people to organize a series of public speaking trainings. The training materials will cover public speaking techniques, managing anxiety when speaking in front of a crowd, using the right body language, and how to compose and deliver a persuasive speech. The expected result of this service is an increase in public speaking skills for mosque youth in the Tuahmadani Village. With these skills, it is hoped that youth will be able to speak more confidently and effectively, and be able to convey positive messages to their peers and the surrounding community..