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All Journal Journal of Ekonomics, Finance, and Management Studies
Aya Sofia Ardelia
Universitas Tanjungpura
Religion Economics, Econometrics & Finance

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The Israel Boycott Movement: The Role of The Theory of Planned Behavior on Purchase Intention of Israel-Affiliated Products with Religiousness As a Moderator Aya Sofia Ardelia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10061

Abstract

This study aims to analyze the influence of the theory of planned behavior, which consists of attitudes, subjective norms, and behavioral control, on the intention in purchasing Israeli-affiliated products. This study will also analyze how religiosity moderates this influence. Primary data from 170 people will be collected using purposive sampling and analyzed using Structural Equation Modelling (SEM). The results show that perceived subjective norms and behavioral control influence the intention in purchasing Israeli-affiliated goods. Furthermore, religiosity is not able to moderate (strengthen/weaken) the relationship between attitudes, subjective norms and perceived behavioral control towards the purchase of Israeli-affiliated goods. Religiosity is actually a factor that directly influences the purchase of Israeli-affiliated goods.
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