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All Journal Jurnal Ilmiah Ekonomi Islam El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Aya Sofia Ardelia
Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Israel Boycott Movement: The Role of The Theory of Planned Behavior on Purchase Intention of Israel-Affiliated Products with Religiousness As a Moderator Aya Sofia Ardelia; Faishol Luthfi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10061

Abstract

This study aims to analyze the influence of the theory of planned behavior, which consists of attitudes, subjective norms, and behavioral control, on the intention in purchasing Israeli-affiliated products. This study will also analyze how religiosity moderates this influence. Primary data from 170 people will be collected using purposive sampling and analyzed using Structural Equation Modelling (SEM). The results show that perceived subjective norms and behavioral control influence the intention in purchasing Israeli-affiliated goods. Furthermore, religiosity is not able to moderate (strengthen/weaken) the relationship between attitudes, subjective norms and perceived behavioral control towards the purchase of Israeli-affiliated goods. Religiosity is actually a factor that directly influences the purchase of Israeli-affiliated goods.
The Israel Boycott Movement: The Role of The Theory of Planned Behavior on Purchase Intention of Israel-Affiliated Products with Religiousness As a Moderator Aya Sofia Ardelia; Faishol Luthfi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10061

Abstract

This study aims to analyze the influence of the theory of planned behavior, which consists of attitudes, subjective norms, and behavioral control, on the intention in purchasing Israeli-affiliated products. This study will also analyze how religiosity moderates this influence. Primary data from 170 people will be collected using purposive sampling and analyzed using Structural Equation Modelling (SEM). The results show that perceived subjective norms and behavioral control influence the intention in purchasing Israeli-affiliated goods. Furthermore, religiosity is not able to moderate (strengthen/weaken) the relationship between attitudes, subjective norms and perceived behavioral control towards the purchase of Israeli-affiliated goods. Religiosity is actually a factor that directly influences the purchase of Israeli-affiliated goods.
Brand Experience Terhadap Repurchase Intention Kosmetik Halal pada Masyarakat Muslim di Kota Singkawang Aya Sofia Ardelia
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer behavior in general is described as a form of process from searching, selecting to the stage of deciding to buy a product or service in order to provide for their needs. Brand Experience is the sensation, feeling, cognition and response or consumer response to the brand. In Islam, a Muslim in the practice of buying and selling must pay attention to whether the goods sold are halal and free from usury elements, both sellers and consumers and must be based on mutual consent or mutual need. The goods sold do not contain elements of fraud and consumers know the quality and specifications of the product clearly. If these things are met, of course consumers can get a positive experience from the products they buy such as satisfaction, feelings of pleasure or happiness when buying and wanting to buy again so that they can create a Brand Experience or experience felt by consumers towards the brands they consume. Therefore, researchers are interested in conducting research to determine the effect of Branding Experience on Repurchase Intention of halal cosmetics in the community in Singkawang. This research is a quantitative field research by distributing questionnaires and analyzed using a simple linear regression analysis method using the SPSS test tool. The test results prove that Branding Experience on Repurchase Intention of halal cosmetics in the community in Singkawang.
Co-Authors Faishol Luthfi