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All Journal Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah
Utari Evy Cahyani
UIN Syahada Padangsidimpuan
Economics, Econometrics & Finance

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USE OF ANP IN DEVELOPING HAJORAN SALTED FISH BUSINESS PLAN TO IMPROVE COMPETITIVENESS Siti Zubaida Sinaga; Darwis Harahap; Utari Evy Cahyani
JURNAL PROFIT Vol 8, No 2 (2024): Economic and Financing
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v8i2.13212

Abstract

This study aims to analyze the factors that affect the development of salted fish Micro Small Businesses in Hajoran Village , Pandan District, Central Tapanuli Regency, and formulate a development model using the Analytical Network Process (ANP) approach. This study uses a quantitative descriptive method with data collection techniques through observation, interviews, and questionnaires of 15 respondents consisting of Micro Small Business actors , community leaders, and related government agencies. The data is analyzed using Super Decisions software to determine the priority weight between factors and produce an effective and sustainable development strategy. The results of the study show that the main inhibiting factors for the development of salted fish Micro Small Businesses come from limited business capital (0.303), financial management (0.256), and availability of raw materials (0.249), while from external aspects include lack of partnerships (0.405), limited infrastructure (0.307), and lack of government policy support (0.279). The priority solutions produced through the ANP analysis are cooperation with financial institutions, strengthening collaboration between the government, the private sector, and the community, and building business networks and communities. The main strategy recommended is collaboration between local governments, academics, and the business world with the support of cooperatives as a capital and distribution booster. This ANP-based development model is expected to be a reference in empowering coastal Micro Small Businesses to improve the competitiveness and economic welfare of the community in a sustainable manner
BIBLIOMETRIC MAPPING OF INFLATION DUE TO THE COVID-19 PANDEMIC IN INDONESIA USING VOSVIEWER Putri Amelia Pasaribu; Abdul Nasser Hasibuan; Utari Evy Cahyani
JURNAL PROFIT Vol 9, No 1 (2025): Economic And Development
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i1.11085

Abstract

This study aims to examine the impact of the COVID-19 pandemic on inflation in Indonesia. The pandemic has had a wide and profound effect on various aspects of life, including the economy. Disruptions in supply chains, changes in consumer demand patterns, and government policies are the main factors affecting inflation during the pandemic. Factory closures and social restrictions have led to shortages of goods and raw materials, thus driving up prices. Meanwhile, the increase in demand for staples and medical products has not been offset by an increase in supply, causing a spike in prices. The government's fiscal and monetary stimulus policies have also increased the money supply, potentially driving further inflation. Fluctuations in energy prices during the pandemic have also contributed to the dynamics of inflation in Indonesia. The bibliometric method is used to identify research trends, inflation and covid-19 in Indonesia as well as researcher collaboration on this topic.
BIBLIOMETRIC ANALYSIS OF HALAL LIFESTYLE MARKETING MIX FOR THE PERIOD 2020-2025 WITH VOS VIEWER Mastika Sari Harahap; Rosnani Siregar; Utari Evy Cahyani
JURNAL PROFIT Vol 9, No 1 (2025): Economic And Development
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i1.11083

Abstract

This study aims to explore research trends on the marketing mix in the context of the halal lifestyle using bibliometric analysis. Using the VOSviewer software, this research analyzes 997 documents published between 2020 and 2025 related to this topic. The findings indicate that the topic of the halal lifestyle marketing mix is gaining increasing attention from researchers, with journal publications being the primary source of information. Network visualization reveals five main clusters related to marketing aspects, religiosity, purchasing decisions, halal supply chains, and digital marketing. This study provides insights into research trends and the future direction of halal product marketing strategies.
Co-Authors Abdul Nasser Hasibuan Harahap, Darwis Mastika Sari Harahap Putri Amelia Pasaribu Rosnani Siregar, Rosnani Siti Zubaida Sinaga