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All Journal Jurnal Kajian Bali Open Access DRIVERset
Ni Luh Putu Agustini KARTA
Triatma Mulya University, Indonesia
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems Ni Made Ary Widiastini; I Ketut Sida Arsa; Made Aristia Prayudi; Ni Luh Putu Agustini Karta
Jurnal Kajian Bali (Journal of Bali Studies) Vol 15 No 1 (2025): New Dimensions of Bali Tourism
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p06

Abstract

Tourism villages contribute significantly to Bali's economic development by promoting rural entrepreneurship. However, the sector faces challenges such as low product quality, ineffective marketing, and competition from low-cost imported products. This study explores collaboration and diversification strategies to ensure the economic sustainability of Bali’s village tourism and rural businesses. Data were collected through observations, questionnaires, and in-depth interviews, then analyzed using the SWOT method to assess strengths, weaknesses, opportunities, and threats. The results highlight the importance of community involvement, partnership networks, creative product development, effective marketing, and long-term business management. Findings from four villages indicate that collaboration with local industries and sustainable tourism initiatives enhances community income. To support sustainable tourism and improve community welfare, it is recommended that the government and stakeholders strengthen the promotion of local products and maximize the cultural and economic potential of villages.
From Local Products to Competitive Advantage: Stakeholder Roles in Alcoholic Beverage Branding in Bali’s Hospitality Industry Ni Luh Putu Agustini Karta; Stephanus Remond Waworuntu; Ni Made Ary Widiastini; Isauro Sorongon Sindol Jr.
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i01.p13

Abstract

Balinese Arak (an alcoholic beverage) faces structural challenges in governance, market positioning, and brand consolidation despite legalization under Bali Governor Regulation No. 1 of 2020 and production exceeding 4,000 liters per month. Fragmented pricing, inconsistent quality, and weak brand governance limit its competitiveness in Bali’s hospitality industry, dominated by imported wines and international spirits. This study examines how stakeholder collaboration and governance mechanisms strengthen branding and competitive positioning of Balinese Arak as a heritage-based tourism product. Using a qualitative approach through in-depth interviews and focus group discussions with artisans, cooperatives, government officials, and hospitality actors in Karangasem Regency (a key production center) in East Bali, the findings reveal that regulatory support, cooperative institutionalization, product standardization, and collaborative branding convert cultural legitimacy into competitive advantage. Branding functions as a governance-driven process integrating quality assurance, adaptive innovation, and cross-sector collaboration, enhancing market credibility, hospitality integration, and long-term sustainability within Bali’s tourism economy.
Co-Authors I Ketut Sida Arsa, I Ketut Sida Isauro Sorongon Sindol Jr. Made Aristia Prayudi Ni Made Ary Widiastini Ni Made Ary WIDIASTINI Stephanus Remond Waworuntu