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All Journal International Journal of Advance Social Sciences and Education (IJASSE) International Journal of Business and Quality Research
Emmanuel E. Uye
Department of Psychology, University of Ibadan, Nigeria
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Perceived Trustworthiness and Perceived Risk-Taking as Predictors of Online Shopping Behaviour among Youths in Ibadan Emmanuel E. Uye; Tobi S. Onifade; Esohe G. Ehondor
International Journal of Advance Social Sciences and Education (IJASSE) Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijasse.v2i4.2320

Abstract

E-commerce has generated a lot of interest across the globe where individuals sit in the comfort of their homes and purchase goods and services. However, study linking youths in many developing countries to the new trend seem to be affected by skepticism. Therefore, this study examines perceived trustworthiness and perceived risk-taking as predictors of online shopping behavior among youths in Ibadan metropolis. Cross-sectional survey design was adopted while data were collected from 200 randomly selected participants. Data were collected using validated scales and analyzed using zero-order correlation, t-test for independent samples, and multiple regression analysis to test three hypotheses at a p < 0.05 level of significance. The result revealed that perceived trustworthiness and perceived risk-taking significantly correlated with online shopping behavior among study participants. Also, the results revealed that perceived trustworthiness and perceived risk-taking jointly predicted online shopping behavior. Finally, both perceived trustworthiness and perceived risk-taking independently predicted online shopping behavior among study participants. The study concluded that perceived trustworthiness and perceived risk-taking are excellent predictors of online shopping behavior among those who took part in the study. It is advised that web designers and internet marketers create online shopping platforms that foster confidence and discourage risk-taking in order to attract and retain more online customers.
Social Network and Demographic Factors on Quality of Life among Youths in Ibadan Greater Municipality David E. Okurame; Bolanle S. Faseyitan; Emmanuel E. Uye
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1307

Abstract

Quality of life among Nigerian youths has continued to be an issue of concern due to the state of the country's economic situations. Studies have examined quality of life among youths using different factors with varied results. Therefore, this study investigated social network and demographic factors on quality of life among youths in Ibadan, Nigeria. Cross-sectional survey design was adopted while a simple random sampling method was used to select five Local Government Areas in Ibadan Greater Municipality (IGM). Data were collected from 355 participants using validated scales and analyzed using multiple regression analysis and independent samples t-test statistics. Two hypotheses were tested and accepted at p =.001 level of significance. The result revealed that social networks significantly influence quality of life among youths in IGM [t (353) =5.60, p =.001]. The result further showed that demographic factors of age, gender and educational status jointly predicted quality of life among youths in IGM [R2 =. 062, F(3, 350) = 4.578, p = .001]. However, it was only educational status that independently predicted quality of life among study participants (β = -234, t= -4.478, p =.001). It is concluded that social networks and demographic factors of educational status are strong contributors to quality of life among youths in IGM. The study recommended that government and other stakeholders should empower youths with skills and career plans to improve their quality of life.
Co-Authors Bolanle S. Faseyitan David E. Okurame Esohe G. Ehondor Tobi S. Onifade