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All Journal Daya Saing : Jurnal Ilmu Manajemen
Librina Tria Putri
STIE Bangkinang, Kampar
Decision Sciences, Operations Research & Management Other

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MEMBANGUN LOYALITAS PELANGGAN : STUDI TERHADAP KUALITAS LAYANAN, HARGA, DAN KEPUASAN DI PT. J & T EKSPRESS BANGKINANG Librina Tria Putri; Adi Setiawan; Muhammad Salis; Auzar Ali
Jurnal Daya Saing Vol. 10 No. 2 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1711

Abstract

 Abstract                         This study aims to determine the effect of service quality, price and customer satisfaction simultaneously and partially on customer loyalty (survey at PT. J&T Ekspress Bangkinang Branch). The sampling technique used is by using simple random sampling method, which means taking samples from members of the population randomly without regard to strata. So to determine the sample, the Slovin formula is used with a total sample of 100 customers. Data analysis technique using multiple linear regression models. The results of hypothesis testing simultaneously and partially show that the variables of service quality, price and customer satisfaction have a significant effect on customer loyalty at PT. J&T Express Bangkinang Branch. The closeness of the relationship between the variables of Service Quality, Price and Customer Satisfaction with Loyalty at PT. J&T Express Bangkinang Branch of 88.1% with a high contribution level, while the remaining 11.9% is influenced by other variables.                                          Keywords       Customer Loyalty, Customer Quality, Price dam Consumer  Satisfaction
Co-Authors Adi Setiawan Auzar Ali Muhammad Salis