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All Journal Lontar : Jurnal Ilmu Komunikasi Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Pantarei: Jurnal Kreativitas dan Inovasi
Liza Dwi Ratna Dewi
Universitas Budi Luhur
Aerospace Engineering Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Neuroscience Public Health Social Sciences Other

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Interpreting Symbols of Cultural Identity Jatiwangi Clay Liza Dwi Ratna Dewi; Eko Putra Boediman
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8281

Abstract

In 2012, the Central Government of the Republic of Indonesia projected the West Java Strategic Industrial Zone called the Rebana Triangle with 3 points: Cirebon City, Subang Regency, and Majalengka Regency. Since then, a large wave of modern industrialization has entered this area and affected all aspects of community life, including the threat to the existence of local cultural identity. This research aims to explore the meanings of 3 cultural symbols produced by the Jatiwangi Art Factory (JAF), a community of artists based in the Jatiwangi District, Majalengka Regency. Stuart Hall's concept of Cultural Identity serves as the reference basis, and Roland Barthes' Semiotics is used as the research analysis method. The research subjects are JAF, and the research objects are the 3 cultural symbols created by JAF. Data collection was conducted through informal discussions, field observations, the internet, and literature studies from 2000 to 2023. The results of the research show that: the Rampak Genteng Festival is a process of forming strong cultural defenses in mental, geographical, and political spaces. Clay Music is a dominant process of forming defenses in mental space. Meanwhile, Terakota City is the formation of cultural identity defenses in geographical, political, social, and economic spaces.
Strategi Public Relations Melalui Pemanfaatan Instagram Sebagai Media Komunikasi Dalam Meningkatkan Jumlah Pengunjung Pada Sunyi Coffee Barito Cindy Muthi'ah Sani; Liza Dwi Ratna Dewi
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 3 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i3.2561

Abstract

Penelitian ini berangkat dari masalah persaingan yang semakin ketat dalam bisnis kafe, di mana strategi public relations memainkan peranan penting dalam menarik perhatian pelanggan. Dalam konteks ini, pemanfaatan Instagram sebagai media promosi menjadi fokus utama untuk meningkatkan jumlah pengunjung. Rumusan masalah yang diangkat adalah, “Bagaimana Strategi Public Relations melalui pemanfaatan Instagram sebagai Media Promosi dalam Meningkatkan Jumlah Pengunjung pada Sunyi Coffee Barito?”. Tujuan penelitian ini adalah menganalisis strategi public relations yang diterapkan oleh Sunyi Coffee Barito dalam memanfaatkan Instagram untuk meningkatkan jumlah pelanggan. Metode yang digunakan adalah deskriptif kualitatif, yang menggali bagaimana Sunyi Coffee memanfaatkan platform Instagram bukan hanya sebagai sarana promosi, tetapi juga sebagai alat interaksi langsung dengan pelanggan. Sunyi Coffee menerapkan Three Ways Strategy yang terdiri dari Pull Strategy, Push Strategy, dan Pass Strategy. Pull Strategy dilakukan melalui media events dan publikasi untuk menarik perhatian publik dan meningkatkan brand awareness. Push Strategy mencakup partisipasi dalam trade shows dan penawaran promo menarik untuk mengenalkan produk. Sementara itu, Pass Strategy melibatkan komunikasi dua arah dengan pelanggan, seperti repost stories dan kolaborasi dengan sponsor seperti Bank Danamon. Hasil dari penerapan strategi ini menunjukkan bahwa Sunyi Coffee Barito berhasil meningkatkan jumlah pengunjung dan penjualan hingga 200%. Ini menegaskan bahwa pemanfaatan Instagram sebagai media promosi efektif dan krusial dalam menghadapi persaingan di industri kafe, serta memberikan kontribusi pada pemahaman strategi public relations yang efektif dalam bisnis modern.
Critical Interpellation and Collectivism in Accelerating the Development of the Rebana Region Liza Dwi Ratna Dewi
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.50372

Abstract

This research critically examines Presidential Regulation No. 87 of 2021, which addresses the accelerated development of the Rebana region in Indonesia. Using Louis Althusser's concept of interpellation and Friedrich Hayek's critique of collectivism, the study explores the ideological and structural frameworks embedded in the regulation. The analysis reveals a centralization of power favoring investors, as evident in the prioritization of infrastructure development and minimal attention to community welfare. While the regulation is justified under Article 4, Section 1 of the Indonesian Constitution, it neglects Article 33, which emphasizes economic equity and collective prosperity.Methodologically, the study combines critical textual analysis with qualitative case studies, focusing on community responses in Jatiwangi, a historically significant area within the Rebana region. Findings highlight a significant power imbalance, with communities coerced into industrial conformity, undermining their traditional livelihoods and cultural heritage. Resistance movements, such as the Jatiwangi Festival, illustrate local efforts to reclaim autonomy and advocate for sustainable development. The study concludes by emphasizing the need for economic planning grounded in Pancasila's humanistic philosophy, ensuring equitable development and community participation. It critiques centralized, investor-centric approaches and advocates for a balanced policy framework that respects individual rights and local agency.
Makna Pesan Motivasi Pantang Menyerah dalam Lirik Lagu Shinta Kristanty; Jasmine Ramadhani Karim; Mulyati; Liza Dwi Ratna Dewi
Pantarei Vol 2 No 1 (2026): Media, Kreativitas, dan Inovasi di Era Transformasi Digital
Publisher : Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ptr.v2i1.355

Abstract

This study aims to examine the meaning of perseverance motivation messages contained in the lyrics of the song "Grow Up" by Stray Kids. This research employs a qualitative approach using a constructivist paradigm. The research method applied is Ferdinand de Saussure's semiotic theory, which focuses on the relationship between the signifier and the signified in constructing meaning. The findings indicate that the song "Grow Up" conveys strong messages of perseverance motivation. These meanings are reflected in lyrics that emphasize that failure, mistakes, and feeling of being left behind are natural parts of the growing process. The song highlights the importance of self-acceptance, patience in personal growth, and the belief that everyone has their own pace and path in life. In addition, the consistent emotional support expressed in the lyrics suggest that individuals are not alone in facing life's challenges. Overall, "Grow Up" represents a form of motivational communication that is comforting and empowering, especially for young listeners who are experiencing mental pressure or uncertainty in life. This study is expected to contribute to a deeper understanding of song lyrics as a form of mass communication in delivering motivational messages and supporting mental well-being.
Interpreting Symbols of Cultural Identity Jatiwangi Clay Liza Dwi Ratna Dewi; Eko Putra Boediman
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8281

Abstract

In 2012, the Central Government of the Republic of Indonesia projected the West Java Strategic Industrial Zone called the Rebana Triangle with 3 points: Cirebon City, Subang Regency, and Majalengka Regency. Since then, a large wave of modern industrialization has entered this area and affected all aspects of community life, including the threat to the existence of local cultural identity. This research aims to explore the meanings of 3 cultural symbols produced by the Jatiwangi Art Factory (JAF), a community of artists based in the Jatiwangi District, Majalengka Regency. Stuart Hall's concept of Cultural Identity serves as the reference basis, and Roland Barthes' Semiotics is used as the research analysis method. The research subjects are JAF, and the research objects are the 3 cultural symbols created by JAF. Data collection was conducted through informal discussions, field observations, the internet, and literature studies from 2000 to 2023. The results of the research show that: the Rampak Genteng Festival is a process of forming strong cultural defenses in mental, geographical, and political spaces. Clay Music is a dominant process of forming defenses in mental space. Meanwhile, Terakota City is the formation of cultural identity defenses in geographical, political, social, and economic spaces.
Co-Authors Boediman, Eko Putra Cindy Muthi'ah Sani Jasmine Ramadhani Karim Kristanty, Shinta Mulyati