Article Per Year (5 Year)
p-Index From 2020 - 2025
1.347
P-Index
This Author published in this journals
All Journal Jurnal Media Infotama JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) juremi: jurnal riset ekonomi Jurnal Komtekinfo Jurnal Ilmiah Dan Karya Mahasiswa Journal of Information System and Education Development
Deti Karmanita
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : juremi: jurnal riset ekonomi

 1 
PENGGUNAAN MEDIA SOSIAL SEBAGAI PROMOSI BISNIS DIGITAL TINJAUAN SYSTEMATIC LITERATURE REVIEW DENGAN MACHINE LEARNING Deti Karmanita; Jhon Veri
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 1: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i1.8037

Abstract

This research aims to examine the use of social media as a promotional tool in digital business through a Systematic Literature Review (SLR) approach supported by machine learning methods. Social media has become a major platform for marketing due to its ability to reach consumers widely and efficiently. This study identifies, evaluates, and interprets various research results related to the role of social media in improving marketing performance. The data used in this study comes from journal articles and proceedings published between 2020 and 2024, with a focus on social media and digital business. The SLR method is used to avoid subjective bias in the selection and assessment of literature. The results show that social media not only serves as an information channel, but also as an effective tool to build interactions with consumers, increase customer trust, and strengthen loyalty. Machine learning is used to analyze patterns and trends in the collected data, thus providing deeper insights into the effectiveness of social media in digital business promotion.
Co-Authors Agustin, Riris Billy Hendrik Feri Hari Utami, Feri Hari Harwini, Dewi Hendrik, Billy Jhon Veri Lubis, Fitri Amelia Sari Lubis, Siti Sahara Prahasti, Prahasti Resnawita, Resnawita Sarjon Defit Sumijan