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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Muhammad Ekky Alfiansyah
Universitas Mayjen Sungkono

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Peran Bahasa dalam Membangun Jaringan Ekonomi : Studi tentang Pembuka Percakapan di Kalangan Wirausahawan Muda Risa Amalia Muzrifah; Nur Rahmawati Vivi Shokhifah; Muhammad Ekky Alfiansyah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.6293

Abstract

Young entrepreneurs face increasing challenges in building networks and accessing economic opportunities in digital environments. Beyond funding and visibility, the ability to initiate conversations effectively has emerged as a strategic asset. This study examines opening conversations not as casual exchanges but as intentional linguistic acts that convey credibility, negotiate identity, and mobilize social capital. Through a literature review in pragmatics, sociolinguistics, and entrepreneurial communication, the research identifies patterns in structure, context, actor roles, and communicative intent. Findings highlight the strategic use of platforms like LinkedIn and Instagram, where entrepreneurs craft context-sensitive textual openers under constraints of limited nonverbal cues and rapid trust-building demands. Grounded in facework (Brown & Levinson), symbolic capital (Bourdieu), and interactional sociolinguistics (Gumperz), the study underscores language as a vital entrepreneurial tool. It advocates for integrating pragmatic communication and digital discourse strategies into entrepreneurial education.
Co-Authors Nur Rahmawati Vivi Shokhifah Risa Amalia Muzrifah