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All Journal MANAJEMEN DEWANTARA RISK : Jurnal Riset Bisnis dan Ekonomi
Risa Amalia Muzrifah
Universitas Mayjen Sungkono
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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HUMAN SYSTEM INTER IN MANAGE INFORMATION SYSTEM : IMPLICATIO FOR DECISION EFFECTIVENESS Dwi Sembe Sigita; Setyaasih; Harjo Lukito; Risa Amalia Muzrifah; Adhis Helsa Aurellia
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21841

Abstract

Objective: This study aims to explore the impact of Human System Interaction (HSI) on Decision Making Effectiveness within Management Information Systems (MIS). It seeks to understand how system usability, interface design, and user engagement influence the quality and efficiency of decisions made through MIS. Research Method: A quantitative research design was employed, utilizing a survey of 200 MIS users across different sectors. Data was gathered using a Likert scale questionnaire to measure HSI and Decision-Making Effectiveness. The relationship between these variables was analyzed through regression analysis and Structural Equation Modeling (SEM) to evaluate the strength and significance of HSI in improving decision outcomes. Results: The study found a significant positive relationship between HSI and Decision-Making Effectiveness, with HSI explaining 60% of the variance in decision quality (β = 0.78, p < 0.01). Participants who rated the system higher in terms of usability and design were more likely to report better decision-making. These findings emphasize the critical role of user centered system design in enhancing decision quality within organizations.
Market Orientation, Digital Capability, and Brand Image Driving Customer Loyalty: Evidence from Indonesian Retail MSMEs Eny Nuraeni; Yusuf Rahman Al Hakim; Ghozali; Risa Amalia Muzrifah; Ulfa Rahmawati
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 7 No. 1 (2026): Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v7i1.7520

Abstract

This study investigates how market orientation, digital capability, and brand image influence customer loyalty, with customer satisfaction as a mediating factor, within retail MSMEs. It aims to understand how internal organizational competencies and marketing strategies foster long-term customer relationships in a competitive and digitalized marketplace. Using a quantitative survey approach, data were collected from 160 customers of retail MSMEs, following the ten-times rule for 16 indicators. Analyses were conducted with PLS-SEM to assess measurement validity and structural relationships. Results indicate that brand image directly enhances both customer satisfaction and loyalty, while digital capability and market orientation affect loyalty indirectly through satisfaction. Moreover, customer satisfaction significantly mediates these relationships, serving as a critical mechanism by which organizational capabilities and strategies are translated into loyalty. The findings underscore the importance for MSMEs of strengthening brand image, advancing digital competencies, and maintaining market-oriented strategies to improve satisfaction and loyalty, offering both theoretical contributions to relationship marketing and practical guidance for managers in the digital era.             
Co-Authors Adhis Helsa Aurellia Al Hakim, Yusuf Rahman Dwi Sembe Sigita Eny Nuraeni Ghozali Lukito, Harjo Setyaasih Ulfa Rahmawati