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All Journal Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Bisnis Corporate Jurnal Dialect
Asrindah Nst
Universitas Dharmawangsa
Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

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ANALISIS MARKETING BISNIS INTERNASIONAL PADA KULINER DJOHNPAO BAOZI MEDAN Rizky Arum Diah; Aswand Hasoloan; Asrindah Nst
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 8 NO. 2 DESEMBER 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v8i2.4222

Abstract

AN ANALYSIS OF PRICE NEGOTIATION STRATEGIES WITH CUSTOMERS AT A FASHION, ACCESSORIES AND HIJAB STORE (A Study Of Tasya Collection) Pelly wartini Nst; Teuku Fahmi; Asrindah Nst
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8509

Abstract

This research analysed the price negotiation strategies employed at Tasya Collection, a fashion businessspecializing in the sale of hijabs and women’s accessories. The negotiation process between sellers and buyersis the primary focus, as many customers have complained about prices being higher than those found in onlineshops, as well as a lack of flexibility in bargaining. This study employs a descriptive qualitative method, withdata collected through direct observation and the author’s four years of work experience at the shop. Thefindings indicate that current price negotiation strategies remain limited, with a maximum discount of only Rp5,000, regardless of customer loyalty or purchase volume. This strategy is considered ineffective in maintainingcustomer satisfaction and enhancing the shop’s competitiveness. Therefore, it is recommended that the shopowner adopt a more flexible and responsive negotiation approach to better meet consumer needs.Keywords: price negotiation, sales strategy, customer satisfaction, fashion shop, Tasya Collection
STUDI ETNOPEDAGOGI TENTANG PENDIDIKAN ANAK DALAM KELUARGA MASYARAKAT BATAK DI MEDAN DENAI BERBASIS NILAI-NILAI KEARIFAN LOKAL Asrindah Nst; Buyung Solihin Hasugian
Jurnal Dialect Volume 3 No. 1 Januari - Juni 2026
Publisher : UNIVERSITAS DHARMAWANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/dl.v3i1.9094

Abstract

Pendidikan keluarga memiliki peran penting dalam membentuk karakter dan identitas budaya anak. Pada masyarakat Batak di Sumatera Utara, pendidikan anak tidak hanya berfungsi sebagai proses pengasuhan, tetapi juga sebagai sarana pewarisan nilai-nilai budaya yang diwariskan secara turun-temurun. Namun, perkembangan teknologi, modernisasi, dan perubahan pola kehidupan keluarga telah menghadirkan berbagai tantangan dalam mempertahankan nilai-nilai kearifan lokal sebagai dasar pendidikan anak. Oleh karena itu, penelitian ini bertujuan untuk mendeskripsikan praktik pendidikan anak dalam keluarga masyarakat Batak, mengidentifikasi nilai-nilai kearifan lokal yang diajarkan kepada anak, serta menganalisis proses internalisasi nilai-nilai tersebut dalam pembentukan karakter anak. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi dalam perspektif etnopedagogi. Informan penelitian terdiri atas orang tua, tokoh adat, tokoh masyarakat, dan anak-anak dalam keluarga Batak yang dipilih secara purposive. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan dokumentasi. Analisis data dilakukan menggunakan model interaktif yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji melalui triangulasi sumber, triangulasi teknik, dan member checking. Hasil penelitian menunjukkan bahwa pendidikan anak dalam keluarga masyarakat Batak dilaksanakan melalui keteladanan, nasihat, pembiasaan, penggunaan bahasa daerah, serta keterlibatan anak dalam kegiatan adat dan kehidupan sosial masyarakat. Nilai-nilai kearifan lokal yang menjadi dasar pendidikan anak meliputi Dalihan Na Tolu, hamoraon, hagabeon, hasangapon, dan marsiadapari. Nilai-nilai tersebut diinternalisasikan melalui interaksi sehari-hari dalam keluarga dan berkontribusi dalam membentuk karakter anak, seperti sikap hormat, tanggung jawab, disiplin, kerja keras, solidaritas sosial, dan integritas. Penelitian ini juga menemukan bahwa keluarga berperan sebagai agen utama pewarisan budaya yang menjaga keberlanjutan nilai-nilai budaya Batak di tengah arus modernisasi. Temuan penelitian menghasilkan model etnopedagogi keluarga Batak berbasis kearifan lokal yang mengintegrasikan keteladanan, pembiasaan, komunikasi keluarga, keterlibatan dalam adat, dan sistem kekerabatan dalam proses pendidikan anak.
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AT CV. SIMBAT JAYA MEDAN CAR RENTAL SERVICES Ilma Auliza; Teuku Fahmi; Asrindah Nst
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9314

Abstract

This study is entitled The Effect of Service Quality on Customer Satisfaction at CV. Simbat Jaya Car Rental Services in Medan. This research is motivated by the importance of service quality in determining customer satisfaction in the service sector. Service quality plays a crucial role in shaping customer perceptions and experiences when using services. Therefore, this study aims to determine the effect of service quality on customer satisfaction. This study uses a quantitative method with an associative approach. Data were collected through questionnaires distributed to 75 respondents. The data analysis techniques include validity test, reliability test, classical assumption test, simple linear regression analysis, and hypothesis testing. Data processing was carried out using SPSS to obtain accurate and reliable results. The results showed that service quality has a positive and significant effect on customer satisfaction. This is indicated by a significance value of 0.000. These findings indicate that better service quality leads to higher customer satisfaction. Thus, service quality has an important role in increasing customer satisfaction in car rental services. Based on the results, it can be concluded that service quality is a key factor in creating customer satisfaction. Therefore, companies are expected to continuously improve their service quality in order to maintain and enhance customer satisfaction sustainably.
Co-Authors Aswand Hasoloan Buyung Solihin Hasugian Ilma Auliza Pelly wartini Nst Rizky Arum Diah Teuku Fahmi