Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Social Sciences
Rafida Febriana Widya Putri
Universitas Sunan Giri, Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinan Keputusan Pembelian Helm Di Kota Surabaya: Harga, Citra Merek, Gaya Hidup, Dan Kualitas Produk Rafida Febriana Widya Putri; Didit Darmawan
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.367

Abstract

This study aims to investigate the effect of price, brand image, lifestyle, andproduct quality on purchasing decisions for Cargloss helmets. The research method uses a quantitative approach with a questionnaire survey of 100 consumer respondents who buy Cargloss helmets. The results show that price, brand image, lifestyle, and product quality have a positive and significant effect on purchasing decisions. Overall, these factors simultaneously also have a positive and significant influence. Companies are advised to set competitive prices with market research to maintain the attractiveness of Cargloss. To build brand identity, companies can emphasise the speciality of Cargloss helmets in design, innovation and other added values. Promotion is also needed to associate Cargloss helmets with consumers' lifestyles. The company management should invest in quality control, quality raw materials, and adoption of latest technology in the production process.
Co-Authors Didit Darmawan