Rini Kuswati
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Surakarta

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PENGARUH FIRM SIZE DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL INTERVENING (Pada Perusahaan Manufaktur yang Terdaftar di JII Tahun 2021-2023) Qisthoni Permatasari; Wuryaningsih Dwi Lestari; Nur Achmad; Rini Kuswati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13339

Abstract

This study aims to examine the Effect of Firm Size and Leverage on Company Value with Capital Structure as an Intervening Variable (In Manufacturing Companies Listed in the Jakarta Islamic Index for the 2021-2023 Period). The population used in this study is manufacturing companies registered in JII for the 2021-2023 period. The sample used as many as 6 companies using descriptive statistical analysis methods. Data analysis technique using panel data regression with Fixed Effect method. The results showed that Firm Size and Leverage have a significant effect on the Capital Structure of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the first hypothesis and the second hypothesis are accepted. Capital Structure, Firm Size have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, then the third hypothesis and the fourth hypothesis are rejected. Leverage does not have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the fifth hypothesis is rejected. Firm Size and Leverage do not have a significant effect on Company Value with capital structure as an intervening variable, so the sixth hypothesis and the seventh hypothesis are rejected. Keywords: Firm Size, Leverage, Company Value, Capital Structure, Manufacturing, JII
Pendorong Perilaku Impulsive Buying Konsumen Busana Muslim Keke: Antara Discount Price, Electronic Word of Mouth dan Fear Of Missing Out Nafisa Rafi Azumah; Rini Kuswati
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2123

Abstract

Perkembangan industri busana muslim di Indonesia yang semakinpesat mendorong meningkatnya persaingan antar merek, sehinggamemengaruhi perilaku konsumen dalam pengambilan keputusanpembelian. Salah satu perilaku yang banyak muncul ialah impulsive buying, yaitu pembelian yang dilakukan secara spontan tanpaperencanaan sebelumnya. Studi ini bertujuan untuk menganalisispengaruh discount price dan electronic word of mouth (E-WOM) terhadap impulsive buying pada konsumen busana muslim merekKeke, serta menguji peran fear of missing out (FOMO) sebagaivariabel mediasi. Studi ini memakai pendekatan kuantitatif dengan teknik purposive sampling. Data diperoleh dari 210 responden yang ialah konsumen busana muslim Keke di Indonesia melalui penyebaran kuesioner. Metode analisis data yang dipakai ialahStructural Equation Modeling (SEM) berbasis Partial Least Square(PLS) dengan bantuan perangkat lunak SmartPLS 4.1. Hasil penelitian memperlihatkan bahwasanya discount price berpengaruhpositif dan signifikan terhadap impulsive buying. Selain itu, electronic word of mouth juga terbukti berpengaruh positif dan signifikan terhadap impulsive buying serta terhadap fear of missing out. Selanjutnya, fear of missing out berpengaruh positif dan signifikan terhadap impulsive buying dan terbukti memediasi secaraparsial pengaruh electronic word of mouth terhadap impulsive buying. Temuan ini mengindikasikan bahwasanya strategi promosiharga dan pengelolaan informasi digital yang efektif bisameningkatkan kecenderungan pembelian impulsif konsumen, terutama ketika didukung oleh rasa takut tertinggal tren. Studi inidiharapkan bisa menjadi referensi bagi pelaku bisnis dalam merancang strategi pemasaran yang lebih tepat di industri busana muslim.