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All Journal Jurnal Ilmiah Edunomika (JIE)
Ulfiani Tonapa
Universitas Kristen Indonesia Toraja
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SEJAHTERA MART RANTEPAO KABUPATEN TORAJA UTARA Winta Panimba; Westerini Lusdani; Ulfiani Tonapa
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14583

Abstract

The Influence of Price and Service Quality on Purchase Decisions at Sejahtera Mart Rantepao, North Toraja Regency. The problems in this study are: Does the price affect purchasing decisions at Sejahtera Mart Rantepao. Does the quality of service affect purchasing decisions at Sejahtera Mart Rantepao.) Do prices and service quality affect purchasing decisions at Sejahtera Mart Rantepao. The population in this study are consumers who make purchases at Sejahtera Mart Rantepao. Sampling in this study is Nonprobability Sampling. The data analysis technique used is instrumenttest, classical assumption test, hypothesis testing. The results of the study The price has a significant effect on purchasing decisions because the value of t_count>t_table is 0.254>0.2006 and the resulting significance is 0.800 t_table or 0.677>0.2006 and the resulting significant is 0.500
Co-Authors Westerini Lusdani Winta Panimba