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All Journal Jurnal Ilmiah Edunomika (JIE)
Kartika Maharani
Universitas IPWIJA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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KEPERCAYAAN KONSUMEN DALAM MEMEDIASI PERSONAL SELLING DAN DAYA TANGGAP PT. ARKA KELOLA KONSULTINDO TERHADAP KEPUTUSAN PEMBELIAN ASURANSI KENDARAAN BERMOTOR Kartika Maharani; Agus Sudigdo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10812

Abstract

In order to prove the influence of personal selling and company’s responsiveness that makes purchasing decisions with consumer trust as a mediating variable, research was conducted. This research was conducted at PT. Arka Kelola Konsultindo by taking 67 samples which is calculated by using the Slovin formula from a total population of 206 consumers who buy motor vehicle insurance in 2022 through PT. Arka Kelola Konsultindo, with a 10% margin of error. The research was conducted quantitatively and used WarpPLS 8.0 analysis with hypothesis testing using the t-test and sig 0.05. The research found that personal selling, responsiveness directly had a positive and significant effect on consumer trust, consumer trust had a positive and significant effect on purchasing decisions. Meanwhile, personal selling, responsiveness indirectly has a positive and significant effect on purchasing decisions through consumer trust.).
Co-Authors Agus Sudigdo