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PENINGKATAN LOYALITAS PELANGGAN MELALUI PERCEIVED VALUE DENGAN SWITCHING COSTS SEBAGAI VARIABEL MODERASI Muh. Syaiful Saehu; Suhendar Suhendar; Bahtiar Efendi; Ni Luh Ketut Ayu Sudha Sucandrawati; Ayi Maulana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11333

Abstract

Era perkembangan zaman begitu kompleks dan semakin kuatnya dunia bisnis membuat setiap perusahaan harus mampu mengelola hubungan dengan pelanggan dan meningkatkan daya saing perusahaan di pasar yang kompetitif melalui hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Penelitian ini bertujuan untuk mengkaji hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Metode penelitian ini adalah kuantitatif dengan sampel penelitian sebanyak 100 pelanggan dengan teknik pengumpul data dengan kuesioner melalui google form. Kuesioner yang digunakan sudah dilakukan uji validitas dan reliabilitas. Data yang terkumpul di analisis dengan uji asumsi klsik dan uji regresi dan uji sobel dengan microsoft excel dan SPSS versi. 26. Hasil penelitian ini menunjukan bahwa 1) Perceived value memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan dan 2) Switching Costs memoderasi pengaruh Perceived Value terhadap loyalitas pelanggan.
PATTERNS OF ECONOMIC AND SOCIAL INEQUALITY IN DIFFERENT COUNTRIES: A LITERATURE REVIEW Redi Yana Kapisa; Ayi Maulana
Prosiding Seminar Nasional Indonesia Vol. 2 No. 2 (2025): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

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Abstract

Inequality is a complex and multidimensional global phenomenon, with varying levels and characteristics among countries with different levels of development. Common trends identified include the increase in inequality in recent decades, the link between inequality and differential access to opportunities, and the negative impact of inequality on economic growth, socio-political stability and people's well-being. The review concludes that a comprehensive and inclusive approach is needed to address economic and social inequality. This should involve collaboration between the government, private sector, and civil society in implementing policies that promote equity, such as progressive tax reforms, investment in education and skills training, expanded access to healthcare and social protection, and the promotion of inclusive and sustainable economic growth. In addition, efforts are needed to strengthen governance, fight corruption, and promote transparency and accountability in public decision-making.
Co-Authors Bahtiar Efendi Muhammad Syaiful Saehu Ni Luh Ayu Suda Sucandrawati Redi Yana Kapisa Suhendar Suhendar