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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Ilmiah Edunomika (JIE) Journal of Entrepreneurship & Business
Minsani Mariani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Factors Affecting Consumer’s Purchase Decision on TikTok Live Shopping, with Perceived Value as the Mediating Variable in Jakarta Annisa Putri Shafira; Natatsa Indhagelista; Regita Esmeralda; Minsani Mariani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11303

Abstract

This study is aimed to knowing the effect of the role of influencer, promotion, perceived scarcity, and perceived value on Tik Tok live shopping on purchase decisions. This study uses descriptive quantitative method because the data is presented in numerical and descriptive form. The sample is determined as many 254 male and female users of the TikTok application in Jakarta. In this study, data are collected using a questionnaire method as primary data. The data analysis in this research uses descriptive analysis as an analysis tool in data processing. Beside that, this study uses multiple linear regression methods to obtain the effect of the independent variables on the dependent variable. Based on the analysis result, it can be concluded that that three key factors have a significant impact on purchase decisions: promotion, scarcity, and perceived value on TikTok Live Shopping. The future research directions are expected to provide to a deeper understanding of purchase decisions on TikTok Live Shopping, uncover new insights, and inform marketing strategies within this rapidly evolving domain.
Bridging Satisfaction to Loyalty: The Role of Service Quality and Customer Stickiness in Indonesia's Online Food Delivery Industry Putra, Agus Triana; Cahyadi, Yayan; Permana, Dimas; Mariani, Minsani
Journal of Entrepreneurship & Business Vol. 6 No. 1 (2025): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i1.7054

Abstract

Purpose: This study examines the influence of service quality dimensions which are tangibles, reliability, responsiveness, empathy, and assurance on customer satisfaction and their subsequent impact on customer loyalty in the context of online food delivery (OFD) services in Indonesia. Additionally, it explores the mediating role of customer stickiness in the relationship between customer satisfaction and loyalty. Method: The study employs a quantitative-explanatory research approach with a sample of 325 respondents, selected using purposive sampling. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Result: The findings reveal that tangibles and reliability are dominant factors influencing customer satisfaction. Customer satisfaction significantly enhances customer loyalty, primarily through the mediating role of customer stickiness. The SERVQUAL model was validated in the OFD context, highlighting the importance of improving service quality to foster customer satisfaction and loyalty.
Factors Affecting Consumer’s Purchase Decision on TikTok Live Shopping, with Perceived Value as the Mediating Variable in Jakarta Shafira, Annisa Putri; Indhagelista, Natatsa; Esmeralda, Regita; Mariani, Minsani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11303

Abstract

This study is aimed to knowing the effect of the role of influencer, promotion, perceived scarcity, and perceived value on Tik Tok live shopping on purchase decisions. This study uses descriptive quantitative method because the data is presented in numerical and descriptive form. The sample is determined as many 254 male and female users of the TikTok application in Jakarta. In this study, data are collected using a questionnaire method as primary data. The data analysis in this research uses descriptive analysis as an analysis tool in data processing. Beside that, this study uses multiple linear regression methods to obtain the effect of the independent variables on the dependent variable. Based on the analysis result, it can be concluded that that three key factors have a significant impact on purchase decisions: promotion, scarcity, and perceived value on TikTok Live Shopping. The future research directions are expected to provide to a deeper understanding of purchase decisions on TikTok Live Shopping, uncover new insights, and inform marketing strategies within this rapidly evolving domain.
Digital Leadership, IT Strategic Alignment, and Organizational Agility: The Mediating Role of Digital Transformation Adoption in Driving Sustainable Business Performance Tahir, Muhammad Ridwan; Irvan Prama Wijayanto; Sutrisno, Tri; Mariani, Minsani
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8863

Abstract

This study examines how organizational capabilities drive sustainable business performance through digital transformation adoption. Using a quantitative approach with PLS-SEM on 327 respondents, it analyzes digital leadership, IT strategic alignment, and organizational agility. Results show all capabilities positively influence digital transformation adoption, with digital leadership as the strongest predictor. Digital transformation significantly enhances sustainable business performance and partially mediates the relationship between capabilities and performance. The findings underscore that successful digital transformation depends not only on technological investment but also on the effective implementation and integration of digital practices within organizational processes. Keywords: Digital Leadership; IT Strategic Alignment; Organizational Agility; Digital Transformation; Sustainable Business Performance
Co-Authors Annisa Putri Shafira Cahyadi, Yayan Dimas Permana Esmeralda, Regita Indhagelista, Natatsa Irvan Prama Wijayanto Natatsa Indhagelista Putra, Agus Triana Regita Esmeralda Shafira, Annisa Putri Tahir, Muhammad Ridwan TRI SUTRISNO