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All Journal Jurnal Ilmiah Edunomika (JIE) Journal of Entrepreneurship & Business Journal Research of Social Science, Economics, and Management
Minsani Mariani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Factors Affecting Consumer’s Purchase Decision on TikTok Live Shopping, with Perceived Value as the Mediating Variable in Jakarta Annisa Putri Shafira; Natatsa Indhagelista; Regita Esmeralda; Minsani Mariani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11303

Abstract

This study is aimed to knowing the effect of the role of influencer, promotion, perceived scarcity, and perceived value on Tik Tok live shopping on purchase decisions. This study uses descriptive quantitative method because the data is presented in numerical and descriptive form. The sample is determined as many 254 male and female users of the TikTok application in Jakarta. In this study, data are collected using a questionnaire method as primary data. The data analysis in this research uses descriptive analysis as an analysis tool in data processing. Beside that, this study uses multiple linear regression methods to obtain the effect of the independent variables on the dependent variable. Based on the analysis result, it can be concluded that that three key factors have a significant impact on purchase decisions: promotion, scarcity, and perceived value on TikTok Live Shopping. The future research directions are expected to provide to a deeper understanding of purchase decisions on TikTok Live Shopping, uncover new insights, and inform marketing strategies within this rapidly evolving domain.
Bridging Satisfaction to Loyalty: The Role of Service Quality and Customer Stickiness in Indonesia's Online Food Delivery Industry Putra, Agus Triana; Cahyadi, Yayan; Permana, Dimas; Mariani, Minsani
Journal of Entrepreneurship & Business Vol. 6 No. 1 (2025): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i1.7054

Abstract

Purpose: This study examines the influence of service quality dimensions which are tangibles, reliability, responsiveness, empathy, and assurance on customer satisfaction and their subsequent impact on customer loyalty in the context of online food delivery (OFD) services in Indonesia. Additionally, it explores the mediating role of customer stickiness in the relationship between customer satisfaction and loyalty. Method: The study employs a quantitative-explanatory research approach with a sample of 325 respondents, selected using purposive sampling. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Result: The findings reveal that tangibles and reliability are dominant factors influencing customer satisfaction. Customer satisfaction significantly enhances customer loyalty, primarily through the mediating role of customer stickiness. The SERVQUAL model was validated in the OFD context, highlighting the importance of improving service quality to foster customer satisfaction and loyalty.
Modeling Continuance Intention of Superapps Mobile Banking: An Empirical Study of ECM Extended with Trust and Security Natalia, Angelia; Mustika, Meita Emba Dwi; Lumba Tobing, Samuel Indra Christianto; Mariani, Minsani
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.954

Abstract

Superapps mobile banking is a new type of digital banking service that combines financial transactions and lifestyle aspects into one platform. Superapps are becoming more popular in Indonesia since more people are using the internet and smartphones. This is because there is a rising need for practical and integrated financial solutions. Many studies have looked at the early use of mobile banking, but not many have looked at what keeps people using superapps mobile banking, especially in Indonesia. Using an enhanced Expectation Confirmation Model (ECM), this study intends to look at how perceived security, trust, confirmation, perceived utility, and satisfaction affect the intention to continue using.  We did a survey of 268 people who use superapps mobile banking from regular banks in Indonesia. We then used Partial Least Squares Structural Equation Modeling (PLS-SEM) to look at the data. The results show that confirmation has a beneficial effect on perceived usefulness and satisfaction. Trust and Perceived usefulness seem also to have a big effect on Satisfaction, which is a big marker of whether someone will continue using the services.  Perceived security doesn't directly affect satisfaction, but it does have a big effect on trust, which then affects continuance intention. These results show how important it is to develop trust and satisfaction in order to keep users loyal in Indonesia's growing superapps mobile banking ecosystem. 
Factors Affecting Consumer’s Purchase Decision on TikTok Live Shopping, with Perceived Value as the Mediating Variable in Jakarta Shafira, Annisa Putri; Indhagelista, Natatsa; Esmeralda, Regita; Mariani, Minsani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11303

Abstract

This study is aimed to knowing the effect of the role of influencer, promotion, perceived scarcity, and perceived value on Tik Tok live shopping on purchase decisions. This study uses descriptive quantitative method because the data is presented in numerical and descriptive form. The sample is determined as many 254 male and female users of the TikTok application in Jakarta. In this study, data are collected using a questionnaire method as primary data. The data analysis in this research uses descriptive analysis as an analysis tool in data processing. Beside that, this study uses multiple linear regression methods to obtain the effect of the independent variables on the dependent variable. Based on the analysis result, it can be concluded that that three key factors have a significant impact on purchase decisions: promotion, scarcity, and perceived value on TikTok Live Shopping. The future research directions are expected to provide to a deeper understanding of purchase decisions on TikTok Live Shopping, uncover new insights, and inform marketing strategies within this rapidly evolving domain.
Co-Authors Annisa Putri Shafira Cahyadi, Yayan Dimas Permana Esmeralda, Regita Indhagelista, Natatsa Lumba Tobing, Samuel Indra Christianto Mustika, Meita Emba Dwi Natalia, Angelia Natatsa Indhagelista Putra, Agus Triana Regita Esmeralda Shafira, Annisa Putri