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All Journal Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Multidisiplin Indonesia
Silfi Purnama Nur
Universitas Bina Bangsa
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGEMBANGAN STRATEGI PEMASARAN DIGITAL UNTUK UMKM DI DESA BAROS KECAMATAN WARUNGGUNUNG, KABUPATEN LEBAK Ratu Sifa Ni’mah; Dini Martinda Lestari; Silfi Purnama Nur; Defa Lutfy Hidayat; Airini Rahman
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 3 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i3.175

Abstract

This service activity aims to develop digital marketing strategies for MSMEs in Baros Village, Warunggunung District, Lebak Regency. The process begins with a preparation stage which includes identifying the needs of MSMEs through surveys and preparing training materials. Training covers the basics of digital marketing, use of social media, website creation, and search engine optimization (SEO) techniques. At the implementation stage, participants are given practical knowledge and immediately apply the strategies they have learned. The results of the activity showed an increase in participants' knowledge and skills, effective implementation of digital marketing strategies, as well as an increase in website traffic and product sales. Despite challenges such as limited resources, continuous monitoring and evaluation ensures the effectiveness of the strategies implemented. This program is expected to help Baros Village MSMEs utilize digital marketing to increase product competitiveness and make a positive contribution to the local economy
Analisis Evaluasi Merek AQUA Galon Solihat Solihat; Silfi Purnama Nur; Syamsul Hidayat
Jurnal Multidisiplin Indonesia Vol. 2 No. 1 (2024): Maret : Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v2i1.259

Abstract

Aqua is a brand of bottled drinking water (AMDK) produced by PT. Aqua Golden Mississippi Tbk. in Indonesia which is processed from pure mountain spring water with highly preserved mineral content using advanced filtration technology with natural purity that is highly maintained. This research aims to find out how trusted the Aqua Gallon brand is for consumption among Bina Bangsa University students majoring in accounting. This research was conducted by taking a sample of 135 respondents and tested with the help of Microsoft Excel.
Co-Authors Airini Rahman Defa Lutfy Hidayat Dini Martinda Lestari Ratu Sifa Ni’mah Solihat Solihat SYAMSUL HIDAYAT