Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE) SEMANIS
Indah Ramadhaniah
Universitas Pelita Bangsa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
HUBUNGAN 4C MARKETING 4.0 TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI CUSTOMER JOURNEY DAN MODERASI USER INTERFACE (Study Kasus Pada Pelanggan Pengguna OTA Pegi-Pegi di Kab. Bekasi) Surya Bintarti; Indah Ramadhaniah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13944

Abstract

This research examines the influence of co-creation, currency, communal activation, and conversation on the consumer journey at Pegipegi. Apart from that, it also examines whether these factors influence customer loyalty with the customer journey as a mediator. Next, this research examines whether these factors also influence customer loyalty with the customer journey as a mediator, and the user interface as a moderator. The sampling method used was purposive sampling with 104 respondents aged 17-45 years in Bekasi Regency. Data were analyzed using Structural Equation Model (SEM) through the SmartPLS 3.0 program to test the validity and reliability of the instrument, evaluate model suitability, and explore relationships within the proposed theoretical framework
PENGARUH LOKASI TERHADAP REVISIT DENGAN MEDIASI KEPUASAN KONSUMEN DAN MEDIATOR CITRA RASA DAN HARGA PADA PRODUK TEH PUCUK HARUM Rasipan; Indah Ramadhaniah; Syeila Melani; Elisah; Surya Bintarti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of the times has made people's lifestyles prioritize practicality so they prefer fast food and drinks such as packaged tea. The data shows that within five years (2018-2022) The Pucuk Harum occupies the first position in the top brand award of the tea category in packaging. The purpose of this study was to examine the effect of location on revisit by mediating consumer satisfaction and taste and price image mediators in Teh Pucuk Harum drink. This research was conducted using quantitative methods. The population of this study is the Bekasi District community with a total sample of 55 respondents. Data collection was carried out using a questionnaire and analyzed with the help of the SmartPLS 3.0 program. This study shows that location is moderated by taste image has no effect on consumer satisfaction, location is moderated by price has no effect on customer satisfaction, but the location moderator variable has a direct effect as a latent variable on customer satisfaction and location mediated by customer satisfaction has an effect on revisit
Co-Authors Elisah Rasipan Surya Bintarti Syeila Melani