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All Journal Jurnal Ilmiah Didaktika : Media Ilmiah Pendidikan dan Pengajaran Business and Applied Management Journal Early Childhood Development Gazette
Alma Vorfi Lama
University for Business and Technology
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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THE EMERGING FUTURE OF AI CHATBOTS IN HIGHER EDUCATION Zohaib Hassan Sain; Asokan Vasudevan; Alma Vorfi Lama
JURNAL ILMIAH DIDAKTIKA: Media Ilmiah Pendidikan dan Pengajaran Vol 25, No 1 (2024): Jurnal Ilmiah Didaktika August 2024
Publisher : Center for Research and Publication Universitas Islam Negeri (UIN) of Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jid.v25i1.25583

Abstract

Incorporating Artificial Intelligence (AI) chatbots within Higher Education Institutions (HEIs) is revolutionizing the educational domain, presenting new avenues for improved student support and administrative effectiveness. This research delves into the prospective impacts of AI chatbots in HEIs, focusing on their influence on teaching, learning, and research activities. Adopting a Narrative Literature Review (NLR) approach, the study compiles and synthesizes existing research on the role of AI chatbots in higher education, drawing from a wide range of academic sources and scholarly literature. The results underscore the significant potential of AI chatbots to streamline administrative functions, enrich student learning experiences, and facilitate research endeavours. Nonetheless, challenges such as concerns over academic integrity, difficulties in accurately interpreting user inputs, and the need for appropriate resource allocation present substantial barriers to the successful adoption of AI chatbots in HEIs. The study emphasizes the critical need for proactive strategies to address ethical issues, ensure comprehensive training for all stakeholders, and formulate clear guidelines for the responsible deployment of AI chatbots in higher education. By overcoming these challenges and capitalizing on the advantages of AI technologies, HEIs can fully exploit the capabilities of AI chatbots, thereby fostering a more efficient, effective, inclusive, and forward-thinking educational environment.  
Implementation of Early Syllable Games to Improve Early Childhood Reading Learning Maria Yudica Dina; Alma Vorfi Lama
Early Childhood Development Gazette Vol. 2 No. 2 (2025): July-December
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/gazette.v2i2.623

Abstract

This study aims to improve early childhood reading skills through the implementation of an Initial Syllable Game. The importance of this research lies in providing an engaging, play-based strategy that supports early literacy development in a child-centered learning environment. This study employed a descriptive qualitative approach conducted at TK Istana Balita Cheng Hoo involving 26 children in Group A2. Data were collected through observation, interviews, and documentation. The research was implemented using cyclical stages of planning, action, observation, and reflection to systematically evaluate and improve the learning process. Data were analyzed inductively using descriptive qualitative techniques. The findings indicate that the Initial Syllable Game effectively enhanced children’s ability to recognize, identify, and pronounce initial syllables. Improvements were observed in children’s confidence, participation, and reading accuracy, with a gradual increase in performance categories from “needs guidance” to “good” and “very good.” The play-based and interactive nature of the game also fostered motivation and positive classroom engagement. The study implies that structured syllable-based games can serve as an effective instructional strategy for strengthening early literacy skills in kindergarten settings. Furthermore, the cyclical reflective model demonstrated in this research provides a practical framework for teachers to continuously improve classroom instruction through systematic evaluation and adaptation.
Education Management in Building a Strong and Sustainable Brand Image Hindun Maisaroh; M Azka Zulfar Rohman; Alma Vorfi Lama
Business and Applied Management Journal Vol. 3 No. 1 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v2i2.507

Abstract

Building a strong and sustainable brand image is a crucial strategy for companies to gain a competitive advantage and foster customer trust and loyalty. A well-established brand image enhances brand recognition while reinforcing consumer engagement and long-term commitment. This article explores essential aspects of building a lasting brand image, ranging from a deep understanding of brand values and identity to the implementation of consistent and authentic communication strategies. Emphasis is placed on continuous innovation, reputation management, and active engagement with target audiences. Through case studies and in-depth analysis, this article discusses the challenges and solutions involved in maintaining a brand image that remains relevant in an ever-evolving market landscape. The findings of this research highlight the significance of social skills development, effective communication, and the ability to handle conflicts constructively as critical components in brand sustainability. Social skills play a pivotal role in strengthening brand-community relationships, while effective communication ensures brand messages are consistently conveyed to maintain credibility and trust. Additionally, the capacity to manage conflicts constructively enhances stakeholder engagement and institutional reputation, particularly in the educational sector. This study provides practical guidance and strategic insights for companies and institutions seeking to build a resilient and impactful brand image in today's dynamic environment.
Co-Authors Asokan Vasudevan Hindun Maisaroh M Azka Zulfar Rohman Maria Yudica Dina Zohaib Hassan Sain