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All Journal MetaCommunication; Journal Of Communication Studies Jurnal Ilmu Komunikasi
Indah Mardini Putri
Universitas Riau
Languange, Linguistic, Communication & Media Social Sciences

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Content Analysis of Tiktok @Ekidarehanf Social Media as a Means of Communication and Information Media Indah Mardini Putri; Eka Fitri Qurniawati
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.22610

Abstract

In the current digital era, it has changed all the public's habits in using social media in all their activities, one of which is using the social media TikTok. Currently, TikTok users in Indonesia are firmly in second place in the world with 112.97 million users. And this is due to the public's need for information, whise the percentage level of the audience obtaining information through social media is 80.1%. Thisefore, this research aims to describe the content analysis of TikTok social media, which is not only used as a medium for entertainment, but is also used as a means of education for a wide audience. This research uses qualitative methods with a focus on content analysis on the social media content of the TikTok account @ekidarehanf which was published on January 1, 2023 - August 1, 2023. In addition, the grouping of published content is based on the Four Pillar Social Media Content Strategy. The research results show that the social media TikTok @ekidarehanf is a medium that publishes information and communication, which of the four pillars includes entertainment content, collaboration content, educational content and informational content. What Ekida publishes most on his TikTok account, namely @ekidarehanf, is educational content whise educational content is the main content published by Ekida as a young doctor.
Strategi Digital Public Relations Sekolah: Analisis 7C Framework pada Akun Instagram @smp.annamiroh1 Indah Mardini Putri
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7250

Abstract

This study aims to determine how the An Namiroh 1 Junior High School Multimedia Team utilizes the Instagram account @smp.annamiroh1 to publish information to the public from the perspective of Jeffrey F. Rayport and Bernard J. Jaworski's 7C Framework. The research employs a qualitative approach using interviews, observations, and documentation of 76 posts from January to February 2025. The results show that all elements of 7C (context, content, community, communication, connection, customization, and commerce) have been implemented in an integrated manner. However, its application has undergone contextual adaptation: the commercial orientation of e-commerce has shifted to a reputational and ideological strategy in the context of value-based education. Social media not only functions as a means of promotion, but also as a space for representing Islamic identity, strengthening moral legitimacy, building public trust, and articulating the vision of “Creating World Class Leaders.” These findings expand the relevance of the 7C Framework by showing that in Islamic educational institutions, digital communication acts as an instrument for shaping image and global positioning rooted in religious values.
Co-Authors Eka Fitri Qurniawati