Arini Dina Kamala
Universitas Islam Negeri Walisongo Semarang

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Elite Monopoly: Provisions Before The General Election Nabila Nikmatul Laeli; Arini Dina Kamala; Zhila Jannati
Jurnal Komunikasi Islam dan Kehumasan (JKPI) Vol. 7 No. 2 (2023): Jurnal Komunikasi Islam dan Kehumasan (JKPI)
Publisher : Program Studi Komunikasi dan Penyiaran Islam UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jkpi.v7i2.20935

Abstract

When the general election day is upcoming, the media outset to actively fulfill the news headline with political issues, especially presidential candidates. One of them is the monopoly game a new concept of political talk that has been presented by media for a long time. This phenomenon is interesting and recorded high responses from public as spectator in the comments column since it was uploaded. Hence, the researcher determine to analyze the audiences’ responses to media creativity in creating renewal of discussion patterns by using descriptive qualitative approach and Struat Hall's reception theory. The descriptive analysis was formulated based on literature review of media sources and related literature. The results of the analysis show that the creative presentation of political education through the media attracts public interest in supporting the upcoming election day which is the goals of Indonesian democracy.