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The Role Of Tanjung Suara Makarti Radio (Tasma Fm) As A Dakwah Media To Grow Islam In The Nusantara Sutamaji Sutamaji; Miftachul Aula
Jurnal Komunikasi Islam dan Kehumasan (JKPI) Vol. 7 No. 2 (2023): Jurnal Komunikasi Islam dan Kehumasan (JKPI)
Publisher : Program Studi Komunikasi dan Penyiaran Islam UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jkpi.v7i2.21290

Preaching via radio is an appropriate means of conveying da'wah messages. One of the radio stations that focuses on segmenting its programs containing da'wah in Nganjuk Regency is Radio Tasma (Tanjung Suara Makarti) 99.04 FM in Tanjunganom District. The essence of the problem that the author will analyze in this research is how to plan the da'wah media program as well as the program model and evaluation of Islamic studies da'wah at PT. Radio Tanjung Suara Makarti (Tasma Fm) Nganjuk. This research uses descriptive qualitative research and uses inductive analysis. From the results of the research carried out by the author and outlined above, the following conclusions can be drawn: (1) Planning for the Islamic Studies Da'wah program. In this case it is linked to the topic that will be chosen. Then in the planning part the crew on duty will be determined according to their duties, such as producer, event director, moderator, announcer, and others. (2) The Islamic Studies Program Model is a daily program that airs from five to six in the morning from Monday to Sunday. (3) Evaluation of the Da'wah Media Program for Grounding Islam in the Archipelago can be done in two ways, namely evaluation of the planning and evaluation of the program model.

Strategi Editing Iklan Dalam Mengembangkan Layanan Masyarakat (Studi Kasus di Lembaga Penyiaran Radio RSAL FM Nganjuk) Aula, Miftachul; Sutamaji, Sutamaji
Medio Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2024): DESEMBER
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v2i2.3263

Editing adalah salah satu elemen penting yang sangat dibutuhkan dalam menyelesaikan pembuatan iklan guna untuk merapikan dan membuat sebuah audio menjadi lebih berguna dan enak didengarkan. Penelitian ini ingin mencari bagaimana formulasi strategi editing iklan dan bagaimana implementasi strategi editing iklan serta Bagaimana evaluasi strategi editing iklan dalam mengembangkan layanan masyarakat di Radio RSAL FM. Penelitian ini menggunakan metodologi kualitatif berasal dari pendekatan interpretatif atau subjektif. Pendekatan interpretatif ini mempunyai dua varian, yakni kritis dan constructivism. Adapun penelitian ini berangkat dari pendekatan kritis sebagaimana analisis framing pada umumnya. Dengan metodologi kualitatif yang lebih menekankan pada persoalan kedalaman (kualitas) data bukan pada banyaknya (kuantitas) data. Berdasarkan data di lapangan, peneliti menemukan fakta bahwa Radio RSAL. FM Nganjuk dari penyiapan, perencanaan, pelaksanaan, dan pengawasan penyampaian iklan sudah sangat efektif. Iklan merupakan sebentuk penyampaian pesan sebagaimana kegiatan komunikasi lainnya. Iklan merupakan suatu proses komunikasi yang memiliki kekuatan yang penting sebagai alat pemasaran dalam membantu menjual barang, memberikan pelayanan, dan ide-ide melaui saluran tertentu atau gagasan dalam bentuk yang persuasif.

Transformasi Iklan Radio Dalam Menselaraskan Promosi dan Layanan Masyarakat Aula, Miftachul; Sutamaji
Communicator: Journal of Communication Vol. 1 No. 2 (2024): Communication
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Important elements are very much needed in completing the creation of advertisements in order to tidy up and make audio more useful and pleasant to listen to. This study aims to find out how to formulate an advertisement editing strategy, how to implement an advertisement editing strategy, and how to evaluate an advertisement editing strategy in developing public services at Radio RSAL FM. This study uses a qualitative methodology derived from an interpretative or subjective approach. This interpretive approach has two variants, namely critical and constructivism. This study departs from a critical approach as with framing analysis in general. With a qualitative methodology that emphasizes more on the issue of depth (quality) of data rather than on the amount (quantity) of data. Based on data in the field, researchers found the fact that Radio RSAL. FM Nganjuk, from the preparation, planning, implementation, and supervision of the delivery of advertisements, has been very effective. Advertising is a form of message delivery like other communication activities. Advertising is a communication process that has important power as a marketing tool in helping to sell goods, provide services, and ideas through certain channels or ideas in a persuasive form.

Gaya Komunikasi Dakwah Ustadz Handy Bonny dalam Membina Spirit Hijrah Anak Muda Miftachul Aula; Sutamaji
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1637

This study aims to examine in depth the rhetorical strategies employed by Ustadz Handy Bonny in fostering the spirit of hijrah (spiritual migration) among youth through the Endikat Teman Hijrah community in Bandung. The growing hijrah phenomenon among young people highlights the need for a da'wah approach that is adaptive, communicative, and aligned with contemporary youth culture and lifestyle. This research uses a qualitative method with a case study approach, utilizing in-depth interviews, participatory observation, and documentation as data collection techniques. The findings reveal that Ustadz Handy Bonny successfully established effective da'wah communication through the use of casual language, popular diction, structured message delivery, and emotional engagement with the audience. The Endikat Teman Hijrah community serves as a supportive social space for the spiritual transformation of youth through a variety of religious and social activities presented in an engaging and relatable manner. The rhetorical approach applied by Ustadz Handy Bonny not only captures attention but also inspires behavioral and attitudinal change, particularly in cultivating a collective spirit of hijrah among young people. This study recommends the enhancement of rhetorical competencies among preachers to ensure that da'wah messages are more acceptable, understandable, and internalized by the younger generation.

TANTANGAN DAKWAH PADA GENERASI MILENIAL DAN GEN Z: PENDEKATAN BARU DI ERA MODERN Maulana Wahyu Hidayat; Miftachul Aula; Bustanul Arifin
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 11 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi November)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i11.1256

The advancement of digital technology has brought significant changes to communication patterns and information dissemination, including Islamic da'wah activities. Millennials and Generation Z, who grew up in a fast-paced and digitally driven environment, demonstrate characteristics, learning styles, and media preferences that differ from previous generations. This study aims to examine the challenges of da'wah among these two generations and formulate relevant approaches in the modern era. Using a qualitative, literature-based research method, the data were obtained from various sources such as scholarly books, national and international journals, academic articles, and official documents discussing digital-based da'wah activities and the interaction between preachers and millennial and Gen Z audiences. The findings indicate that the main challenges of da'wah include shifts in religious behavior, the dominance of social media use, the superficialization of religious knowledge, and changes in communication patterns that demand more flexible and persuasive approaches. In addition, the phenomena of da'wah commodification and spiritual identity crises influence how young generations understand Islamic teachings. This study concludes that da'wah must transform through the utilization of digital technology, the strengthening of religious literacy, and more adaptive communicative approaches so that Islamic messages can be effectively delivered to Millennials and Generation Z.

Gaya Komunikasi Dakwah Ustadz Handy Bonny dalam Membina Spirit Hijrah Anak Muda Miftachul Aula; Sutamaji
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1637

This study aims to examine in depth the rhetorical strategies employed by Ustadz Handy Bonny in fostering the spirit of hijrah (spiritual migration) among youth through the Endikat Teman Hijrah community in Bandung. The growing hijrah phenomenon among young people highlights the need for a da'wah approach that is adaptive, communicative, and aligned with contemporary youth culture and lifestyle. This research uses a qualitative method with a case study approach, utilizing in-depth interviews, participatory observation, and documentation as data collection techniques. The findings reveal that Ustadz Handy Bonny successfully established effective da'wah communication through the use of casual language, popular diction, structured message delivery, and emotional engagement with the audience. The Endikat Teman Hijrah community serves as a supportive social space for the spiritual transformation of youth through a variety of religious and social activities presented in an engaging and relatable manner. The rhetorical approach applied by Ustadz Handy Bonny not only captures attention but also inspires behavioral and attitudinal change, particularly in cultivating a collective spirit of hijrah among young people. This study recommends the enhancement of rhetorical competencies among preachers to ensure that da'wah messages are more acceptable, understandable, and internalized by the younger generation.

Strategi Digital Public Relations dalam Penyebaran Pesan Dakwah di Kalangan Generasi Z Miftachul Aula
Bahasa Indonesia Vol 7 No 1 (2026): J-Kis: Jurnal Komunikasi Islam, Juni 2026
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v7i1.2594

Digital transformation has significantly changed the way society accesses and disseminates information, including in Islamic preaching (da’wah) activities. Generation Z, as a cohort that has grown up in the internet era, is closely connected to digital media and tends to access information through various social media platforms. This condition requires communication strategies that are capable of reaching, engaging, and building effective relationships with audiences. One relevant approach is Digital Public Relations, which integrates the use of digital media with the principles of public communication management. This study aims to analyze Digital Public Relations strategies in disseminating da’wah messages among Generation Z. The research employs a qualitative approach using a case study method. Data were collected through observation, interviews, and documentation of digital da’wah activities across various social media platforms. Data analysis was conducted descriptively through the stages of data reduction, data display, and conclusion drawing. The findings indicate that the effectiveness of da’wah message dissemination is influenced by the ability of content managers to present messages that are relevant, engaging, and aligned with the characteristics of Generation Z. The use of communicative language, the utilization of interactive social media features, and consistency in building audience engagement are key factors in enhancing the reach and acceptance of da’wah messages. In addition, communicator credibility and adaptation to the evolving digital platform landscape also contribute to the success of the implemented communication strategies.

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