Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal The International Conference on Education, Social Sciences and Technology (ICESST) Ascendia: Journal of Economic and Business Advancement
Rina Dewi
University of 45 Surabaya
Computer Science & IT Economics, Econometrics & Finance Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Aftermath of Some Variables Toward Consumer Preferences of Isotonic Drinking in Surabaya Achmad Daengs GS; Enny Istanti; Indriana Kristiawati; Rina Dewi; Diana Zuhro; Retno Susanti
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 2 No. 2 (2023): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v2i2.339

Abstract

Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its share of USD 2.9 to 3.4 billion in 2009 and continued to rise from previous years. Mizone has ranked first in three of the Top Brand Index began in 2008 to 2010 with Pocari Sweat as the competitors. The purpose of this study is to determine the effect of (I) consumer attitudes to the advertising toward consumer attitudes to the brands, (2) consumer attitudes to the advertising toward brand image, (3) consumer attitudes towards consumer preferences, (4) brand image toward consumer preferences; (5) consumer attitudes on the brand toward brand image. The population in this study is that consumers who buy and consume Mizone, with the characteristics are minimum in high school on education and domiciled in Surabaya. The sampling technique is using accidental sampling. The analysis techniques are using Structural Equation Model (SEM) with support of AMOS 15.0 program, based on the results it was obtained that there are effect of consumer attitudes on advertising toward consumer attitude on advertising toward brands image; there are effect of consumer attitudes on advertising towards brand image; there are effect of brand images towards consumer preferences; there are effect of brand image on consumer preferences; there are effect of consumer attitudes on brand toward brand image.
Impact of Work Discipline on Increasing Employee Work Productivity Nurul Amien Rosadisyam; Mahjudin Mahjudin; Enny Istanti; Rina Dewi; Achmad Daengs GS
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/cnhza257

Abstract

This study investigates the impact of work discipline on increasing employee work productivity within a corporate setting using an empirical quantitative approach. The research was conducted at PT. Wira Nusa Abadi Surabaya, employing a census method involving 55 employees as respondents. Data were collected through structured questionnaires measuring work discipline and employee productivity using Likert-scale indicators. Statistical analysis was performed using simple linear regression to estimate the functional relationship between discipline and productivity, supported by classical assumption testing to ensure model validity. The regression results indicate a positive coefficient of 0.540, suggesting that improvements in work discipline are associated with increased productivity levels. Hypothesis testing using a one-tailed t-test at a 0.05 significance level produced a calculated t-value of 3.507, exceeding the critical value of 2.006, thereby confirming statistical significance. These findings demonstrate that work discipline functions as a measurable determinant of employee productivity and provides empirical support for managerial policies emphasizing structured behavioral compliance to enhance organizational performance.
Co-Authors Diana Zuhro Enny Istanti Enny Istanti GS , Achmad Daengs Kristiawati, Indriana Mahjudin Mahjudin Nurul Amien Rosadisyam Retno Susanti